Cliq Products Uses Yogi to Inform Product Innovation and Core Value Propositions

Cliq Products was developing a cupholder for their signature outdoor chair, a new feature for their brand. In a highly competitive market, they needed to develop a cupholder that would undoubtedly appeal to customers.

Yogi’s K-means based Natural Language Processing was able to analyze the top performing outdoor chairs to identify the areas of negative sentiment, even within overall positive reviews, to help Cliq develop a best-in-class customer experience.

Cliq Product was able to identify specific areas of common negative sentiment in other cup holders and use that information to develop a cupholder that would appeal to consumers and negate frequent complaints.

Cliq developed a winning product feature and saved valuable time spent on product development research as well as substantial budget that would have been spent on market research tactics such as focus groups and surveys.