Senior Consumer Insights Analyst

New York, NY/Remote | Full-time


At Yogi, we help companies decipher customer feedback. Our analytics and insights platform provides unparalleled visibility into reviews and ratings to help companies improve their products, messaging, and user experiences. 

We’re a passionate and hard-working team, driven to build a great product and to have fun doing so. We’re backed by some of the best VCs and angels in NYC who are fully invested in our vision and continually push us to our best.

If you’re excited to work on interesting technology that influences decisions made by some of the largest brands in the world, and you seek to play a major role in the direction of our company, we want to meet you.


You will be one of the core members of our small but mission-critical Insights Team that utilizes Yogi’s own customer feedback analytics platform to find and present insights on behalf of our clients. Your core competency will be “data interpretation and storytelling” – blending your comprehension of large datasets, our clients’ product categories and analysis of data visualizations to discover insights, form narratives and write cogent, incisive reports. As a member of our team, you will:

  • Use the combination of the Yogi app, BI tools like Tableau and Excel to find insights (trends, outliers) and answer research questions posed by our clients and…

  • Use tools like PowerPoint, Tableau, Word, Excel, to create compelling charts, graphs and presentations/ reports.

  • Support the Customer Success team as they onboard new clients.

  • Create new “projects” on the Yogi app platform, based on the scope parameters set by clients and self-directed industry and eCommerce research.

  • Proactively serve as the Voice of the Customer for our engineering team, both as a Yogi app beta-tester and as a liaison with client users.

  • Over time, once you become a power user of Yogi, you will demonstrate how to use the Yogi app to potential clients and support the creation of tutorials and training materials.

  • Over time, you will establish relationships with and gain trust with clients’ teams by meeting regularly, anticipating unmet needs and gathering feedback from them.


  • 3 - 5 years of experience in market/ brand research and quant-driven analysis (This is not an entry level position)

  • Highly effective written and verbal communicator with sharp attention to details. Your work output is client-ready (e.g. citations are noted, calculations are accurate, bullets are proofread and any assumptions are logical and defensible)

  • Creative, out-of-box thinker who can effectively and collaboratively brainstorm on insights with team members - able to bring your own ideas to the team, willing to challenge those of other team members, and open to being challenged in turn

  • Excel at rapidly learning about new industries and markets with self-directed research

  • Proficient or expert-level user of PowerPoint or similar presentation software

  • Driven and passionate about the analytics platform we have built and the work our team is doing


  • Proficient or expert-level user of BI Tools such as Tableau, PowerBI, Google Data Studio

  • Excellent at summarizing and distilling down complex concepts into simple bullet points

  • Competent at documenting and improving internal processes

  • Prior experience working at start-ups, market research organizations, or in CPG brand management

  • Background in data science or statistics

  • MBA or relevant Masters degree


  • You genuinely care about our clients and their problems, always keeping them top of mind while analyzing datasets, writing reports and drafting communications 

  • You continually reflect on your strengths and weakness and to learn and grow

  • You can be trusted to do your part and lead your own initiatives to completion

  • You’re honest and empathetic with your team members

  • You're an effective and nuanced communicator

  • You can navigate the pressures, stresses, and uncertainties that come with working at an early stage company


  • You can define and have ownership over the role: Opportunity to become a trail blazing member of our Insights Team with end-to-end ownership of the analyses and reports that support our Customer Success and Sales teams

  • You’ll make a huge impact: Ability to have major influence on our direction as a company, along with career growth opportunities as the team continues to grow

  • You’ll learn a lot, very fast: You will gain rapid exposure to a multitude of top-tier Fortune 100 brands, primarily in the CPG, Health and Beauty and Food & Beverage space

  • Yogi has early traction in an interesting and growing market with two technical co-founders and strong investors, ranging from top VC firms to a billionaire hedge fund owner

  • Competitive salary, stock, and best-in-class benefits. This includes medical, dental, and vision insurance, 401(k) plan and matching, fitness benefits, and unlimited PTO


Apply at with your resume, a quick blurb about why you’re interested in working at Yogi, and links to anything else you’d like to share.


We are looking to fill this position ASAP and will be processing applications on a first-come, first-served basis. In general, you can expect a screening call, a technical assessment (of analytical and writing capabilities) and a behavioral interview.


Our office is located in Midtown Manhattan, a few blocks away from Rockefeller Center. The team is currently working remotely until it's safe to co-locate again. While we prefer candidates that are based in the NYC area, we are open to remote candidates that are based in North America.



  • Facebook
  • Twitter
  • LinkedIn - Black Circle
  • AngelList


415 Madison Avenue 4th Floor, New York, New York 10017


Copyright © 2018-2020. Simulated Aptitude Inc. All rights reserved.

Made with ❤️ in NYC

Privacy Policy  Terms of Service