Blog Overview (2)

Stay ahead of what’s next.

Subscribe for updates on the trends, tools, and ideas transforming how leading brands understand and respond to their consumers.

Explore what’s shaping tomorrow’s brands.

Get cutting-edge consumer insights that inspire smarter decisions.

Categories

All

Shopper Insights

eCommerce

PDP

Feedback Analysis

Customer Experience

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Get insights that keep your brand one step ahead.

Thank you for subscribing. You'll receive updates in your inbox soon.

Oops! Something went wrong while submitting the form.

By subscribing to email updates, you agree with our Privacy Policy

mins read

What to Know About Amazon's Consumer Feedback Voice of Customer Dashboard

mins read

What to Know About Amazon's Consumer Feedback Voice of Customer Dashboard

If you want to learn about Amazon's Voice of the Customer dashboard, keep reading. This article covers everything you'll need to know, so you're up to date.

mins read

How to Use Reviews & Ratings to Increase eCommerce Conversion Rates and Reduce Spend

mins read

How to Use Reviews & Ratings to Increase eCommerce Conversion Rates and Reduce Spend

There are an estimated 24 million eCommerce sites around the world — and more are being created every single day.

mins read

9 Benefits of Customer Sentiment Analysis

mins read

9 Benefits of Customer Sentiment Analysis

Customer expectations have never been higher - or more important. 84% of consumers report customer experience being as important as the product itself.

mins read

What is K-Means Clustering? Understanding the Natural Language Processing Method for Text Analysis

mins read

What is K-Means Clustering? Understanding the Natural Language Processing Method for Text Analysis

Your customer's perception of your brand or product is one of the most important indicators of success. You want to know who they are, what they like and dislike, and what exactly they want.

eCommerce

mins read

Natural Language Processing For eCommerce: Everything You Need To Know

eCommerce

mins read

Natural Language Processing For eCommerce: Everything You Need To Know

Natural Language Processing or NLP's primary goal is to build a tool or a machine that better comprehends and responds to voice data or text, similar to how human beings think and respond.

eCommerce

mins read

Guide to Amazon SEO and Tips to Rank Organically on Amazon

eCommerce

mins read

Guide to Amazon SEO and Tips to Rank Organically on Amazon

Wondering how your product can rank first on Amazon search? Read these top tips for Amazon SEO optimization.

Feedback Analysis

mins read

Why is McKinsey Talking About Reviews & Ratings So Much This Year?

Feedback Analysis

mins read

Why is McKinsey Talking About Reviews & Ratings So Much This Year?

Exploring three researched backed McKinsey publications about consumer Reviews & Ratings.

Customer Experience

mins read

4 Critical Questions You Can Answer with Consumer Reviews: Stay Agile in an Omnichannel World

Customer Experience

mins read

4 Critical Questions You Can Answer with Consumer Reviews: Stay Agile in an Omnichannel World

Over the past decade and with the rise of eCommerce, it’s become clear that reviews & ratings data is highly unique as a data source.

mins read

What Oatly and the Alt-Milk Revolution Can Teach Us About the Importance Of Consumer Sentiment

mins read

What Oatly and the Alt-Milk Revolution Can Teach Us About the Importance Of Consumer Sentiment

mins read

The Secret to Understanding What Your Customers Love About Your Product — And What They Don't

mins read

The Secret to Understanding What Your Customers Love About Your Product — And What They Don't

So, you've got a popular product on your hands. Congratulations! Of course, more sales don't mean you can stop paying attention to what your customers are saying.