Shopper Insights

Tariffs Redefining the CPG Landscape in 2025

Love at First Bite: Ferrero Rocher, The Golden Standard of Chocolate

Why a 4.0 Star Rating Just Won’t Cut It: The New Era of Smarter Benchmarking

Trail Mix: Are Consumers Going Nuts over Generic Brands?

Pollen Plot Twist: Why Allegra is Falling Behind Zyrtec

Why You Shouldn't Buy Reese's in April

Plant Based Protein Powder Beyond the Label: Exploring Texture Preferences

Samsonite: Paying the Price for Cutting Costs on Quality

Strategies that Stink: How Scent Can Make or Break Star Ratings

Charged Conversations About Toothbrushes (And Quip's Comeback Story)

Sniffing out a fake: How one product stays on top using promotional reviews

Pour one out for domestic beer: Why consumers prefer cervezas

Raising the steaks for plant-based proteins (and why consumers have beef)

How Consumers Drive Innovation: A Case Study in Blenders

How Puma Stole the Top Spot for Running Shoes

"The Pink Stuff" Case Study: Why Going Viral Isn't Everything

How Darn Tough Wins Among Popular Sock Brands

The Skin Care Issue: Battle of the Viral Brands

Shampoo Market Realities: Bridging the Gap Between Brand Claims and Consumer Chatter

Snack Aisle InsightsWire: What Consumers Care About in 2023

Hall's Vs. Ricola: Battle of the Cough Drops

The Decline of the SlimFast Shake

Shower Power: Assessing Consumer Preferences in the Body Wash Space

From Foam to Fame: Neutrogena Body Wash's Splashy Success Story

The Lotion Aisle: A Slippery Slope for Vaseline

The Fall of the Roomba Empire

The Soundoff Issue: Earbuds

Toe-tally Amazing! Running shoe ratings that run the show

From Hot Challenge to Hot Mess

Not So Vital Anymore? Vital Proteins' Packaging Pains

Chutes & Ladders: The Slippery Slope of Board Game Ratings

Blowin' Away the Competition: Revlon's Review Reign

Troubled Waters: Branson's Cruise Liner Hits Choppy Customer Reviews

The Barbie Wire: An Icon's Winning Formula 🎀

How Product Titles Drive Conversions & Organic Traffic