Hear the beauty consumer’s voice–loud, clear, and all in one place.
Yogi’s AI turns reviews, support tickets, and social comments into clarity that fuels faster innovation, stronger claims, and loyal consumers who keep coming back.
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Trusted by the world’s leading beauty and personal care brands

Clarity on what consumers love, why they leave, and what they want next.

Yogi gives beauty leaders a single source of truth to act fast, stay aligned, and make confident decisions rooted in what consumers actually say and feel.

Spot issues before they blemish your brand
Catch early signs of irritation, formula changes, or packaging issues before they impact retailers or brand trust.
Separate signal from noise
Spot which ingredients, textures, and claims having staying power – so you can invest wisely, not react blindly.
Speak the language that sells
Talk like your shoppers, not your chemists. Find the exact words beauty lovers use to describe results to refine packaging, PDPs and campaigns.
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Turn every review, comment, and conversation into actionable insight.

Market Intelligence
Never miss what’s next.
From “glass skin” to “beef tallow”, Yogi reveals where beauty conversations are heading and what consumers care about most.
Identify rising themes and fast growing conversations
Track how trends grow or fade month by month
See where competitors are meeting or missing consumer expectations
Benchmark your products against competing SKUs
Claim Validation
Know which promises perform.
Yogi connects real shopper sentiment to your brand’s messaging, so every claim you make is both credible and compelling.
See how often each claim appears in feedback – and whether consumers agree or push back
Auto-generate optimized PDP copy using top performing language
Align marketing and product messaging to the same insights
Early Risk Detection
Find issues before consumers find them.
Yogi flags rising mentions of irritation, residue, or broken packaging—so your team can act early, protect trust, and avoid PR spirals.
Identify sentiment drivers and drainers for any product
Get notified when ratings dip or a key word is mentioned
Filter by SKU, retailer, or topic to identify the root cause of complaints
See the exact consumer quotes for context-rich action
Retailer Benchmarking
See how your brand performs everywhere it’s sold.
Compare product and claim performance across channels to strengthen retail relationships and sharpen your PDP strategy.
Compare consumer feedback across retailers like Ulta, Sephora, and Walmart
Identify retailer-specific strengths, weaknesses, and opportunity gaps
Use real shopper feedback to adjust claims, visuals, and PDP copy
The beauty market moves fast—your insights should move faster.
Yogi turns fragmented feedback into clarity you can act on today—so you stay ahead of competitors, trends, and consumer expectations.
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Built for every beauty aisle
Whether it smooths, brightens, hydrates, or holds—Yogi adapts to your lineup.
Cosmetics
Understand satisfaction across coverage, wear, and tone diversity to inform product development and retail strategy.
Skincare
Identify ingredient sensitivities early, track consumer reactions, and align messaging with the benefits that drive loyalty.
Fragrance & Body Care
Detect feedback on scent longevity, irritation, and packaging design to strengthen consumer trust and retention.
Hair Care
Monitor consumer experiences around performance, scent, and texture to refine formulations and validate claims like “anti-frizz” or “color-safe.”
If it has a barcode, Yogi is ready
Reach out today for a custom demo.
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See how Every Man Jack unified feedback into one shared insights hub
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One source
Feedback data centralized for shared clarity
Quicker action
Teams spot category trends and respond faster

Help your brand glow.

Discover expert content to help your brand move faster and think smarter.

See How Yogi Works

Explore how Yogi transforms feedback into real-time intelligence for faster, smarter decisions.
Learn more

Olly’s Journey with Yogi

See how OLLY turns consumer feedback into confident innovation and stronger brand loyalty
Read the full story

Why a 4 star rating just won’t cut it.

Discovery how leading brands are redefining success through smarter benchmarking
Read the blog

Frequently asked questions

Everything you need to know about Yogi for your team

What is Yogi, and how does it help beauty brands?
Yogi is an AI-powered insights platform that unifies consumer feedback from reviews, support conversations, surveys, and social channels—so you can instantly see what’s working, what’s not, and why sentiment is shifting.
How does Yogi’s AI understand beauty-specific feedback?
Yogi’s AI is trained on millions of beauty and personal care data points—from ingredients like retinol and shea butter to descriptors like “lightweight texture” or “gentle on skin”—so it understands your consumers’ language and priorities.
Can Yogi help validate our claims and messaging?
Yes. Yogi maps real consumer sentiment to claims such as “clean,” “hydrating,” or “long-lasting,” showing which phrases build trust. It can even draft optimized PDP copy based on top positive mentions.
How does Yogi detect early product risks?
Using outlier detection and alerting, Yogi flags sudden spikes in negative terms—like “breakouts” or “irritation”—across reviews and CX data, giving teams time to respond before it escalates.
Which data sources does Yogi integrate with?
Yogi connects to more than 350 sources including Sephora, Ulta, Target, and DTC sites, plus CX systems like Zendesk and Salesforce Service Cloud.
How is Yogi different from social listening tools?
Social listening counts mentions, providing feedback that is hard to act on. Yogi connects every feedback source—reviews, care, and social—and interprets the “why” behind sentiment, delivering product-specific context you can use to actually drive change.
Still have questions?
Can’t find the answer you’re looking for? Chat with our expert team.
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