Hear the pet parent’s voice—loud, clear, and all in one place.
Yogi’s AI turns reviews, support tickets, and social comments into loyalty-boosting, shelf-winning decisions for every product, channel, and four-legged fan.
Everything you need to know about Yogi for your team
What is Yogi, and how does it help pet care brands?
Yogi is an AI-powered consumer insights platform that helps leading pet care brands like Mars Petcare, Purina, and Wellness Pet turn reviews, support tickets, and social comments into actionable insights. It unifies feedback across every data source—so brands can uncover what pet parents love, where they’re concerned, and why they switch brands.
How does Yogi’s AI understand what pet parents are saying?
Yogi’s AI is purpose-built for CPG and pet care data. It’s trained on millions of real-world data points—from ingredient discussions to product durability and wellness claims—so it understands the unique language of pet owners. It detects emerging concerns like “caused stomach upset” or “broke after one use,” and translates them into insights brands can act on immediately.
What types of feedback can Yogi analyze for pet care brands?
Yogi connects to over 350 sources, including retailer reviews (Amazon, Chewy, Walmart), customer care systems (Zendesk, Salesforce), social platforms, and survey tools like Qualtrics. It creates a unified view of pet parent sentiment across all touchpoints—from toys and treats to grooming and supplements.
How is Yogi different from social listening or review analytics tools?
Unlike social listening tools that focus on mentions, or review platforms that only track ratings, Yogi unifies every feedback source into one intelligent view—your Unified Voice of the Consumer (UVoC). It not only shows what pet parents are saying but reveals why they feel that way—empowering pet brands to fix issues, validate claims, and innovate faster.
Can Yogi detect early product or safety risks in pet care?
Yes. Yogi’s outlier detection and keyword-based alerts surface early warnings—like ingredient sensitivity, breakage, or packaging issues—weeks before they escalate. Teams can filter by SKU, retailer, or product line to pinpoint exactly where a risk is emerging, preventing costly recalls or reputation damage.
How does Yogi help validate product claims like “vet-recommended” or “grain-free”?
Yogi identifies which claims drive trust, loyalty, and conversion by analyzing real pet parent language and sentiment. It maps feedback to claims like “natural ingredients,” “long-lasting,” or “made in the USA” and scores which ones actually resonate—helping teams optimize packaging, PDPs, and campaigns for credibility and conversion.
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