Hear the pet parent’s voice—loud, clear, and all in one place.
Yogi’s AI turns reviews, support tickets, and social comments into loyalty-boosting, shelf-winning decisions for every product, channel, and four-legged fan.
Trusted by the world’s leading pet care brands

The insights your tail-wagging consumers deserve.

Finally—hear the voice of the pet parent loud and clear. What they love, where they’re concerned, and why they switch brands.

Lead the pack
Monitor rising ingredients, formats, and sentiment—then see how you stack up against competitors.
Sniff out what sticks
Confirm whether “grain-free,” “vet-recommended,” and other claims actually resonate with pet parents.
Catch problems before they bite
Uncover emerging product concerns in real time—from upset stomachs to breakage—before they become reputation risks.
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Turn every review, comment, and conversation into actionable insight.

Risk Detection
Catch product issues before they become shelf risks
Yogi flags emerging concerns—like quality drops, ingredient sensitivity, or product defects—weeks before they reach escalation.
Proactive alerts via outlier detection and keyword triggers
Filter by SKU, retailer, or product line for precise monitoring
Scan support tickets and reviews for early signs of trouble
Competitive Benchmarking
See exactly where you win—and where you don’t
Yogi breaks down how your products stack up against competitors across key themes, sentiment, and claims.
Track winning and losing themes by product
Monitor new entrants and category disruptors
Pinpoint white space and unmet needs for innovation
Claim Validation
Align messaging with what pet parents actually believe
Yogi identifies the exact language tied to positive sentiment—then uses it to optimize your PDPs, packaging, and campaigns.
Map real consumer phrases to your existing claims
Score which benefits drive trust, loyalty, and conversion
Auto-generate PDP copy based on high-performing sentiment
Trend & Innovation Insights
Spot trend momentum before it peaks—or fizzles
Know which ingredients, formats, or benefits are gaining traction—and if they’re here to stay.
Track volume and sentiment shifts in real time
Drill into specific comments to understand why they’re resonating
Benchmark trend velocity against competitors to make smarter bets
Become the brand that pets (and their humans) love most.
Turn scattered feedback into unmatched visibility - powered by real pet parent insights.
Built for every shelf in the store
Whether it squeaks, soothes, cleans, or crunches—Yogi adapts to your lineup.
Toys & Accessories
Detect early warnings around durability or safety and compare feedback across retailers and competitors.
Dry Food & Treats
Track ingredient sentiment, feeding behavior, and claims like “grain-free” or “made in USA” at the SKU level.
Grooming & Hygiene
Understand usage patterns, complaints, and performance language—then optimize claims and PDPs to match.
Supplements & Wellness
Surface trends in functional benefits—from digestion to calming—and validate what’s driving positive feedback.
If it has a barcode, Yogi is ready
Reach out today for a custom demo.
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Help your pet brand thrive.

Discover expert content to help you move faster and think smarter.

Watch the Yogi x Hill’s Pet Webinar

Hear how Hill’s turned real consumer feedback into smarter launches and stronger brand loyalty.

See How Yogi Works

Explore how Yogi turns messy feedback into clear, actionable insight—without spreadsheets or silos.

Browse Our Integrations

Connect your existing tools, data sources, and platforms—Yogi fits into your stack seamlessly.

Frequently asked questions

Everything you need to know about Yogi for your team

Yogi is an AI-powered consumer insights platform that helps leading pet care brands like Mars Petcare, Purina, and Wellness Pet turn reviews, support tickets, and social comments into actionable insights. It unifies feedback across every data source—so brands can uncover what pet parents love, where they’re concerned, and why they switch brands.
Yogi’s AI is purpose-built for CPG and pet care data. It’s trained on millions of real-world data points—from ingredient discussions to product durability and wellness claims—so it understands the unique language of pet owners. It detects emerging concerns like “caused stomach upset” or “broke after one use,” and translates them into insights brands can act on immediately.
Yogi connects to over 350 sources, including retailer reviews (Amazon, Chewy, Walmart), customer care systems (Zendesk, Salesforce), social platforms, and survey tools like Qualtrics. It creates a unified view of pet parent sentiment across all touchpoints—from toys and treats to grooming and supplements.
Unlike social listening tools that focus on mentions, or review platforms that only track ratings, Yogi unifies every feedback source into one intelligent view—your Unified Voice of the Consumer (UVoC). It not only shows what pet parents are saying but reveals why they feel that way—empowering pet brands to fix issues, validate claims, and innovate faster.
Yes. Yogi’s outlier detection and keyword-based alerts surface early warnings—like ingredient sensitivity, breakage, or packaging issues—weeks before they escalate. Teams can filter by SKU, retailer, or product line to pinpoint exactly where a risk is emerging, preventing costly recalls or reputation damage.
Yogi identifies which claims drive trust, loyalty, and conversion by analyzing real pet parent language and sentiment. It maps feedback to claims like “natural ingredients,” “long-lasting,” or “made in the USA” and scores which ones actually resonate—helping teams optimize packaging, PDPs, and campaigns for credibility and conversion.
Still have questions?
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