Every spill, scent, and streak has something to say.

Yogi turns everyday product chatter into insights that help home-care brands protect trust, validate claims, and outclean the competition.

Keep your reputation spotless.

Even one leaky bottle or “too-strong scent” can leave a lasting mess. Yogi flags early signals of leaks, residue, or scent fatigue—so you can fix issues before they stick.

Clean up your claims.

Not every “eco” or “streak-free” promise holds up under a consumer microscope. Yogi shows which claims shine—and which need a rewash.

Find what’s bubbling up next.ry.

From “fragrance-free” to “refillable,” Yogi spots what’s gaining traction and what’s losing luster—helping your team innovate where it matters most.

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Turn every review, complaint, and conversation into a decision-ready signal.

Early Risk Detection

Catch leaks and complaints before they spill over.

Yogi flags rising issues—like “bottle leaked,” “too strong scent,” or “didn’t rinse clean”—before they reach retailers or social feeds.

Identify product or packaging flaws as they appear with always-on detection

Prioritize issues by volume and sentiment severity

Pinpoint where complaints cluster by SKU or retailer

Claim Validation

Prove every “eco,” “streak-free,” and “pet-safe” claim.

Home-care consumers don’t take promises at face value. Yogi shows which claims boost trust—and which spark skepticism.

Measure agreement and doubt across product claims

Identify the language that earns belief and avoids greenwashing

Update PDPs or packaging copy using real consumer phrasing

Share instant reports to align product, R&D, and marketing

Competitive Benchmarking

See where your lineup performs – or falls behind.

Yogi compares product performance on cleaning power, scent satisfaction, and sustainability perception, revealing where competitors shine or slip.

Benchmark sentiment and ratings by topic across competing SKUs

Compare share of voice on trending claims like “eco-safe” or “non-toxic”

Monitor new product launches and consumer reaction over time

Find opportunities to win back share through superior experience

Trend & Innovation Insights

Track the trends shaping tomorrow’s expectations.

Consumer tastes evolve fast, from scent preferences to sustainability expectations. Yogi helps brands act before the next trend overtakes them.

Track shifts in sentiment for “biodegradable” or “odor-neutralizing”

Identify white space where no brand owns the conversation

Spot innovation gaps in scent, format, or formula performance

Benchmark trend momentum by retailer or region

Built for every home care category

Across every room, every chore, every product—Yogi supports your whole range.

Air & Fabric Care

Monitor sentiment around scent strength, longevity, and allergen concerns to balance freshness with trust.

Surface & Floor Cleaners

Track feedback on scent, residue, and streak performance to guide formula updates and packaging improvements.

Appliances & Tools

Detect durability or design complaints early and compare ease-of-use feedback against competing brands.

Laundry & Dish Care

Measure satisfaction around cleaning power, suds, and fragrance. Validate “eco-friendly” or “deep clean” claims with real consumer data.

If it has a barcode, Yogi is ready

Reach out today for a custom demo.

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Frequently asked questions

Everything you need to know about Yogi for your team

What is Yogi, and how does it help home-care brands?

Yogi is an AI-powered consumer insights platform built for home and household care brands. It unifies reviews, customer care data, and social feedback—giving teams one trusted source to understand how products perform, where issues arise, and what drives consumer trust.

How does Yogi detect product or packaging problems early?

Yogi continuously scans feedback for phrases like “bottle leaked,” “smells off,” “too strong,” or “didn’t rinse clean.” When it spots a spike in complaints or negative sentiment, it alerts your team instantly—so you can investigate and resolve issues before they spread.

Can Yogi validate sustainability and cleaning performance claims?

Yes. Yogi analyzes feedback tied to claims such as “eco-friendly,” “plant-based,” “streak-free,” or “refillable.” It shows whether consumers agree, doubt, or reject those claims—helping brands refine messaging and avoid greenwashing risks.

How can Yogi uncover trends in scent, formula, or packaging?

Yogi tracks emerging themes across reviews and social conversations to highlight what’s gaining traction—like “fragrance-free,” “plastic-free,” or “refill system.” You’ll see which ideas have staying power and which are losing steam, guiding smarter product and innovation bets.

What data sources does Yogi connect to for home-care brands?

Yogi integrates with over 350 data sources, including Walmart, Target, CVS, Walgreens, and leading DTC sites, as well as customer care tools like Zendesk and Salesforce Service Cloud. It creates one unified view of consumer sentiment across every channel and product line.

Can Yogi help benchmark performance against competitors?

Absolutely. Yogi compares review volume, sentiment, and claim performance across top cleaning and household brands. You can see how your products stack up on themes like “odor control,” “eco-safe,” “packaging,” and “scent strength”—and spot exactly where competitors are gaining or losing ground.

Still have questions?

Can’t find the answer you’re looking for? Chat with our expert team.

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Every spill, scent, and streak has something to say.

Turn every review, complaint, and conversation into a decision-ready signal.

Help your brand shine.

Features Overview

Integrations

Webinar: From Siloed Insights to Shared Action

Frequently asked questions