Yogi On-demand Webinar
From Siloed Insights to Shared Action: How to Master Unifying the Consumer Voice
Featuring
Hillary Rivera
Yogi
Success Partner, Consumer Brands
Melissa Spitler
Hill’s pet
E-commerce Shopper Marketing Analyst
Consumer feedback is everywhere—but without the right tools, it’s easy for valuable insights to stay siloed. In this webinar, Yogi’s Chief Product Officer, Heike Schirmer, joins BWG Connect to share how leading teams are unifying feedback from reviews, social media, consumer care, and survey data to uncover trends, detect risks, and drive smarter decisions.
You’ll hear practical examples and strategies for turning raw, unstructured feedback into structured insights that fuel product improvements, refine messaging, and align internal teams around what consumers truly care about.
Key Takeaways:
- The Risk of Data Silos: Why relying on a single data source can lead to blind spots
- Channel-by-Channel Breakdown: Strengths and limitations of reviews, social, consumer care, and survey data
- Unifying the Consumer Voice: How to unify and analyze feedback across channels using AI
- Proactive Insight Detection: Ways to detect emerging issues and trends early through real-time alerts
- Turning Insights Into Strategy: How consumer insights can inform product, marketing, CX, and innovation decisions
- Real-World Results: Practical examples of how unified feedback leads to measurable business impact
