Turn social chatter into brand health & innovation fuel.
Why leading brands love Qualtrics with Yogi.
The Yogi + Sprout Social integration unifies owned media and social listening into one AI-powered workspace. Yogi processes comments, DMs, mentions, and public conversations to help CPG brands track brand perception, uncover innovation signals, and mitigate reputational risks.
Capture structured feedback from your own social channels, such as comments and DMs tied to product experiences.
Extend beyond your brand’s channels to track category trends, competitor mentions, and unprompted sentiment.
Irrelevant chatter is filtered out, messy keyword matches are cleaned, and conversations clustered into themes that matter.

Built for frictionless integration
Connect Sprout Social once and let Yogi do the heavy lifting.
- One-click API connection — no engineering tickets.
- Comments, DMs, and mentions auto-tagged with Yogi’s proprietary CPG taxonomy.
- Works across 70+ languages with industry-leading accuracy.
- Blend owned media with social listening for a complete perception view.
- Enrich social data with product reviews and support ticket data for a complete picture.


