For Product & Innovation Teams
Build products consumers love —and rave about.
Yogi’s AI transforms reviews, support tickets, and social data into a roadmap for product excellence – surfacing strengths, failpoints, and your next market opportunity.
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Trusted by insights teams at the world’s most Iconic brands

Champion consumer-led innovation across your product lifecycle.

Yogi helps product teams understand what drives shopper preference, how products deliver against expectations, and where to focus development to win on the shelf.

Understand what matters most to consumers.
See the attributes, emotions, and claims tied to love (and churn).
Align roadmaps to objective evidence.
Replace opinions with trends, gaps, and white space grounded in real feedback.
Move faster from signal to fix.
Detect issues early, validate improvements, and quantify impact by SKU and retailer.

Unlock real world insights from all your sources of consumer feedback.

Voice of the Consumer Hub
Connect every product experience in one place.
Unify reviews, support interactions, social, and surveys
Filter by brands, products, retailers, and themes
Pull consumer quotes and charts into briefs in seconds
Attribute and Defect Analysis
Find the exact levers behind product love—and product returns.
Instantly see why sentiment shifts — with drivers prioritized by impact and volume
Connect consumer feedback to specific themes like flavor, packaging, or performance
Get alerts when new defects or negative trends start to emerge
Competitive Intelligence
Know exactly where you win, lose, and can pull ahead.
Compare your products’ strengths and weaknesses against the competition
Track consumer response after competitor reformulations or new launches
See which product attributes resonate most with shoppers
Post-Change Impact Tracking
Prove what worked—and what needs refinement—after every change.
Compare pre- and post-change sentiment across your products
Measure complaint reductions tied to specific updates & themes
Export before-and-after charts for leadership or retail partners
Drill into consumer feedback to reveal what to refine next
Innovation Planning
Find your next winning idea— backed by real consumer evidence.
Detect rising needs, formats, or ingredients before they peak
Identify gaps competitors and current products aren’t filling
Drill into authentic feedback to validate your next big idea
Curious what Yogi will surface for your team?
See which attributes drive 5-star reviews, where failpoints cluster, and what ideas consumers are hinting at next.
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Fuel your next breakthrough with real consumer insight.
From early signal to verified fix — faster, and with proof.
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+8%
Lift in sales reported
after packaging fix
20x
Faster answers to
product and quality
questions
200M+
Consumer feedback
records analyzed 

400+
Brands trust Yogi as
their source of truth
Get a demoStart for free

The old way

Relying on focus groups and returns — with limited visibility post-launch
Debating priorities without clear consumer evidence
Guessing which changes improved perception
Manual review analysis and copy-pasting screenshots
Running slow, one-off studies to validate fixes

The Yogi way

Always-on monitoring of reviews, care, and social data
Clear priorities ranked by consumer impact and volume
Pre/post comparisons showing proof of improvement
One-click evidence packs for leadership and partners
Continuous discovery of trends and new opportunities
See how Microsoft listens to global consumers at scale
Read the full story
1.5M+
Unmanageable product reviews centralized and analyzed
Minutes, not weeks
Insight delivery sped up from manual review cycles

Help your product & innovation team thrive.

Discover how leading brands use Yogi to build better products, faster.

View how Olly Optimizes Product Success with Yogi

See how Olly turns real consumer feedback into formulation and innovation decisions.
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See how Liquid I.V. Wins Through Consumer-Centricity

Learn how Liquid I.V. unified feedback sources with Yogi
Ready the full story

Browse the capabilities empowering Product Excellence teams

Discover how Yogi connects product feedback to faster, smarter action across the lifecycle.
Explore features

Make every team consumer-centric.

One platform. Shared insights. Better decisions across the business.

Consumer Insights
Move from reporting to real impact—turning every signal into insight your brand can act on.
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Marketing & Brand Strategy
Uncover what drives consumer engagement today—and what will set your brand apart tomorrow.
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E-commerce & Digital Shelf
Root every PDP in real shopper language—so your products stay relevant and rise in search.
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Consumer Care & CX
Transform consumer feedback into insights that drive better experiences across your brand.
Learn more

Frequently asked questions

Everything you need to know about Yogi for your team

How quickly will Yogi flag a new quality or safety risk?
Continuously. Yogi ingests new feedback in near real time and flags spikes in topics like “leaks,” “aftertaste,” or “broken seal” before they escalate. You can set custom alerts for specific words or rely on Yogi’s AI outlier detection to spot early risks automatically.
Can Yogi separate packaging design issues from retailer handling problems?
Yes. Yogi lets you segment feedback by retailer, data source, and time period to pinpoint whether an issue stems from design, transport, or in-store handling. This helps Packaging and Quality teams focus fixes on the right root cause.
Can Yogi show if a reformulation or packaging change actually worked?
Absolutely. Yogi compares pre- and post-change sentiment for specific products, attributes, and retailers. It quantifies improvement, highlights what’s still unresolved, and generates before-and-after visuals your teams can share with leadership or retail partners.
How deep is competitor analysis for product decisions?
Yogi compares attribute-level sentiment across peer SKUs to show where competitors lead (e.g., “easy-open,” “long-lasting”) and where white space exists. You can also set alerts on competitor products to be notified when sentiment spikes — helping your team stay proactive, not reactive.
What data sources fuel Yogi’s product insights?
Yogi unifies 350+ data sources: retailer reviews, social discussions, customer care platforms like Salesforce Service Cloud and Zendesk, and survey tools like Qualtrics — giving your team a single, searchable view of real-world performance. You can also integrate your internal research data for a complete view of consumer experience.
Still have questions?
Can’t find the answer you’re looking for? Chat with our expert team.
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