Shopper Insights

Amidst the buzz of electric toothbrush innovations, a notable trend has emerged within consumer reviews across leading brands like Hum by Colgate, Oral-B, Philips Sonicare, and Quip. Read on to find out what makes a five star toothbrush according to consumers.

In the world of men's skincare, two top themes emerge: Scent, with 30% of reviews mentioning it, and Moisturizing Effectiveness, accounting for 23% of the discussion. Read on to learn who wins and why.

In the beer aisle, Flavor & Taste reign supreme, representing 35% of all mentions across 2,055 beer reviews. Garnish/Serving is the second most discussed theme accounting for 13% of the total. Find out which beers win and why.

In the land of the plant-based meat market, NotCo stands at the forefront, boasting an impressive average star rating of 4.34. A deep dive into Yogi tells us why.

As consumers continue to prioritize durability, brands are forced to revisit their design and manufacturing strategies, potentially driving innovation and elevating industry standards for product longevity. Read more.

With spring just around the corner, let's dive into a competitive dataset analyzing the world of performance running shoes.Puma stands out from the pack with an impressive average star rating of 4.72 stars, positioning itself 0.44 stars ahead of the competitor average. Digging deeper into Yogi tell us why.

TikTok favorite, Stardrops “The Pink Stuff,” may be garnering the most review volume across all brands, but when looking at organic star rating, the product isn’t standing up to consumers’ expectations. At just 3.7 stars, the product is rated significantly below competitors. Read more.

Darn Tough socks cracked the code on how to utilize competitor pain points to market and create a winning product - here's how they did it.

In the slippery slope of skincare marketing, the message is clear: balance is king. Read on for three takeaway tips for brand marketers and product managers.

Our deep dive into consumer reviews of 51 shampoos revealed that 19.3% of all shampoo reviews highlight the impact of the product on their hair’s texture. Read more.