How Puma Stole the Top Spot for Running Shoes

Sprinting Ahead: Puma Leading the Race on Quality

With spring just around the corner, let's dive into a competitive dataset analyzing the world of performance running shoes.

Puma stands out from the pack with an impressive average star rating of 4.72 stars, positioning itself 0.44 stars ahead of the competitor average.  Digging deeper into Yogi tell us why.

• The most prevalent theme type within performance shoe reviews, involve topics surrounding product attributes, such as Size & Fit, Color, or Quality & Durability. These themes account for nearly half of all review commentary.
• This is where Puma really differentiates itself from the competition, more specifically within the Quality & Durability theme. When this theme is mentioned within reviews, the star ratings (for Nike, Hoka and Adidas), drops by an average of 0.70 stars.
• However (for Puma), the star rating barely budges when Quality & Durability are mentioned, moving down just 0.01 stars.
• Puma consumers praise the durability and grip of their product offerings, while highlighting their impressive versatility and sustainability tackling diverse weather conditions. In contrast, numerous reviewers express disappointment with competitor shoes, citing instances of rapid deterioration, such as: "Bought a pair, and within two weeks, the soles began to disintegrate."

How review analysis fits into your playbook for success

Our power-users often include Yogi as part of their overall eCommerce or omnichannel analytics toolbox. Contrary to common misconception, review analytics are often used in tandem with (not instead of) other review platforms like BazaarVoice or Yotpo.

If you're interested in this approach, we'd love to put together some personalized insights for your company using real data from your brand and your competitors' brands.

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