Shopper Insights

How Darn Tough Wins Among Popular Sock Brands

Darn Tough socks cracked the code on how to utilize competitor pain points to market and create a winning product - and your brand can too.

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So how did they do it?

A deeper look into reviews across sock competitors shows that most complaints center around three themes: Heat Retention, Sizing/Fit, and Activity Usage Experience.

The team at Darn Tough analyzed these complaints and flipped them on their head to create a product, experience, and messaging approach that consumers love.

While revolutionary, this process is also repeatable. With Yogi, you can use the customer feedback you already have to make agile changes and weaponize nuanced consumer preferences.

Ready to find out what consumers love (or don't love) about your products? Our team of analysts will put together a free sample insights report for your brand.

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