Shopper Insights

Crumbling confidence in snack bar ingredients. Why Nature Valley and CLIF Bars are suffering in 2023.

As cold & flu season descends upon us, families start stocking up on their go-to cough drop brands like Halls. But recently, the iconic brand has been stumbling in the eyes of consumers and reviewers. Find out why.

SlimFast is known for its shakes, bars, and packaged meals that promise swift weight loss and convenient nutrition. The brand’s iconic shake has seen a steep decline from a 4.2 star average in 2020 to a less-impressive 3.8 stars by 2023. Learn why.

Navigating the crowded waters of the body wash market is tough. With dozens of products lining the shelves of retailers like Target and Walmart, consumers are diving deep into reviews to ensure their skin is in good hands.

With an endless array of brightly colored body washes available on shelves, standing out among the frothy competition is no small feat. However, Neutrogena seems to have cracked the code while CeraVe garners lackluster reviews. What can we learn? Find out here.

The lotion aisle in any grocery store is full of options. In this highly competitive space, Euverin Advanced Repair lotion is winning while Vaseline Intensive Care Body Lotion has declined in popularity and customer sentiment. Find out why.

Cleaning up one's act in the dynamic world of consumer electronics is paramount. iRobot, once the poster child for automated home cleaning, now grapples with a tarnishing reputation.

Beats and Bose Vie for Auditory Supremacy. Learn how leading brands compete for the highest-rated earbuds.

In the running world, finding that perfect shoe that will last for hundreds of miles, yet leave your ankles and arches free from pain is a rare find. Yet, recent consumer reviews have unequivocally declared the Adidas Ultraboost 22 as the standout, find out why.

Paqui chips have sizzled their way into the snacking scene, thanks in part to their fiery "One Chip Challenge". The viral phenomenon met a tragic end earlier this month, prompting the company to pull the product from shelves.