Shopper Insights

Vital Protein demonstrates how important it is to consistently track customer feedback. What worked for your consumers last year may be their biggest gripe today. 

Long-time board game manufacturers Hasbro and Pressman are celebrating their centennial birthdays, but the game creators may have to stop the celebrations there as both companies are seeing sharp declines in customer ratings. Find out why.

The crowded hair styling tools category of dryers, irons, and wands spans everything from upmarket offerings from T3 and Dyson to mass-market offerings from Conair and Remington. However, no brand has more clearly dominated the consumer conversation over the last 5 years than Revlon,

The luxury cruise ship’s star rating declined from 4.6 to 3.9 stars. And it could easily have been avoided. How? By listening to customers. Learn more.

Learn how to uncover key insights as we explore the customer comparisons between Barbie and her competition.

Discover surprising customer language insights to gain a competitive edge. Maximize visibility & conversions with optimized product titles.