What's in a (Product) Name?

Nonna may cringe, but American consumers aren't too picky.

The Insight

The way that customers talk about products can sometimes be surprising for brands and their marketing teams, even those that are market leaders...

In the case of Italian pasta, specifically spaghetti, it is commonly and increasingly referred to as “noodles” by American consumers on online retailers like Amazon. Despite this, several long-standing pasta brands like Barilla and De Cecco noticeably have no reference to “noodles” on their product titles or PDPs. Meanwhile, competing brands have adapted to the language of its consumers and stand to gain more market share.

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The Takeaway

A product title serves as a critical piece of information that both search engines and potential customers rely on to understand the nature of the product. In fact, it’s literally step #2 on Amazon’s own SEO guide.

By using relevant keywords in the title, manufacturers increase the likelihood of their products being discovered by shoppers who are actively searching for their offerings.

A well-optimized title improves visibility, search engine rankings, and ultimately drives more organic traffic to the product listing, maximizing the chances of conversions and sales.

Insights Wire

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