Shopper Insights

Toe-tally Amazing! Running shoe ratings that run the show

The Insight

In the running world, finding that perfect shoe that will last for hundreds of miles, yet leave your ankles and arches free from pain is a rare find. Yet, recent consumer reviews have unequivocally declared the Adidas Ultraboost 22 as the standout, rating the shoe an impressive 4.72 stars for men's models and 4.67 stars for women's models.

Despite The New York Times Wirecutter’s recent endorsement of the Brooks Ghost 15 running shoe, everyday runners are redirecting their focus towards the Ultraboost 22, enticed by its outstanding performance in "Comfort," "Size & Fit," and "Durability." As one satisfied reviewer put it,

"After several miles, [my] feet remained comfortable without any blisters or soreness."

The Takeaway

While reading reviews from professionals is always helpful, understanding how everyday consumers feel about your products is far more vital. Analyzing consumer reviews can help you:

  1. Understand your consumers’ expectations by comparing top-performing products and their key attributes
  2. Discover the driving forces behind consumers’ purchases
  3. Benchmark your product against your direct competitors to better understand your product and the marketplace

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