Raising the steaks for plant-based proteins (and why consumers have beef)

Raising the Steaks: Elevating Plant-Based Proteins

In the land of the plant-based meat market, NotCo stands at the forefront, boasting an impressive average star rating of 4.34. This positions them notably 0.76 stars ahead of the competitor's average.

Unsurprisingly, Flavor & Taste emerges as the most frequently mentioned theme within reviews, accounting for over 26% of the commentary. However, it’s within Ingredients & Formulation that NotCo truly differentiates itself from the crowd.

• Constituting 9% of total review mentions, Ingredients & Formulation emerges as a clear pain point for consumers. Interestingly, when this aspect is brought to attention in reviews, the average star rating experiences a 16% decline when compared to the overall category rating. Notco stands out with only a slight 2% decrease, underscoring their dedication to maintaining quality and consistency.
• In contrast, among reviews not associated with NotCo products, the prevailing sentiment is disappointment with frequent formulation changes. Many expressed a preference for the original formulation and lamented a perceived decline in the overall healthiness of the products.

Consumer insights that meat your needs

With Yogi, you can use the customer feedback you already have to make agile changes and weaponize nuanced consumer preferences.

For instance, a deeper look into the dashboard above will tell us exactly what language our friends at NotCo should use in their marketing messaging and PDPs to help them capture the market share that's turned off by other brands' frequent formula changes.

Ready to see for yourself? Our analysts will create a custom insights report using your brand's data to give you a sneak peek of what Yogi can do.

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