Yogi Blog

Stay ahead of what’s next.

Subscribe for updates on the trends, tools, and ideas transforming how leading brands understand and respond to their consumers.

Thank you for subscribing.

You'll receive updates in your inbox soon.

Oops! Something went wrong while submitting the form.

By subscribing to email updates, you agree with our Privacy Policy

Shopper Insights
10
mins read
Why a 4.0 Star Rating Just Won’t Cut It: The New Era of Smarter Benchmarking
A 4.0-star rating isn’t enough to stay competitive in today’s eCommerce landscape. Discover why smarter benchmarking—powered by AI-driven insights—is essential for CPG and HBA brands to stand out and win consumer trust.
Read more
Why a 4.0 Star Rating Just Won’t Cut It: The New Era of Smarter Benchmarking

Explore what’s shaping tomorrow’s brands.

Get cutting-edge consumer insights that inspire smarter decisions.

Categories
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
Get insights that keep your brand one step ahead.
Thank you for subscribing.
You'll receive updates in your inbox soon.
Oops! Something went wrong while submitting the form.

By subscribing to email updates, you agree with our Privacy Policy

AI
5
mins read
How Ask Yogi Is Changing the Way Consumer Brands Work With Feedback
AI
5
mins read
How Ask Yogi Is Changing the Way Consumer Brands Work With Feedback
What if you could ask your data a question—and get a clear, trustworthy answer in seconds? Discover how Ask Yogi is changing the game for consumer brands by turning scattered feedback into instant insights.
Read more
How Ask Yogi Is Changing the Way Consumer Brands Work With Feedback
Feedback Analysis
7
mins read
From Siloed Insights to Shared Action: How to Master Unifying the Consumer Voice
Feedback Analysis
7
mins read
From Siloed Insights to Shared Action: How to Master Unifying the Consumer Voice
In a recent BWG Connect webinar, Yogi’s Chief Product Officer Heike Schirmer shared how leading brands are breaking down data silos and turning fragmented consumer feedback into unified, actionable insights. This recap highlights the key takeaways, real-world use cases, and the role of AI in modern voice of the consumer (VoC) strategy.
Read more
From Siloed Insights to Shared Action: How to Master Unifying the Consumer Voice
eCommerce
5
mins read
Amazon’s Evolving Review Landscape: Making Sense of Quiet Changes
eCommerce
5
mins read
Amazon’s Evolving Review Landscape: Making Sense of Quiet Changes
Amazon has quietly rolled out more changes to how product ratings and reviews are collected and displayed—and these updates could impact your performance metrics and competitive analysis. This follow-up breaks down the latest shifts, what they mean for your product strategy, and how to adapt with tools like Yogi.
Read more
Amazon’s Evolving Review Landscape: Making Sense of Quiet Changes
Shopper Insights
7
mins read
The Health Halo Effect: Why Perception Is the New Nutrition Label
Shopper Insights
7
mins read
The Health Halo Effect: Why Perception Is the New Nutrition Label
In today’s CPG landscape, perception often outweighs nutrition labels when consumers judge whether a product is “healthy.” This blog unpacks the evolving health conversation—from TikTok trends to protein-packed snacks—and introduces Yogi’s Health Perception Score (HPS), a new way for brands to measure their health halo based on real consumer sentiment. Learn how ingredient transparency, emotional resonance, and evolving ideals are shaping the future of health perception—and what that means for your brand.
Read more
The Health Halo Effect: Why Perception Is the New Nutrition Label
Feedback Analysis
5
mins read
Behind the Scenes at Nestlé USA with Yogi’s Insights Engine
Feedback Analysis
5
mins read
Behind the Scenes at Nestlé USA with Yogi’s Insights Engine
Nestlé USA shares how they use Yogi’s insights engine to turn product reviews into fast, strategic decisions.
Read more
Behind the Scenes at Nestlé USA with Yogi’s Insights Engine
AI
6
mins read
Why Yogi’s Insights Go Beyond Amazon Rufus: The Competitive Edge for Brands
AI
6
mins read
Why Yogi’s Insights Go Beyond Amazon Rufus: The Competitive Edge for Brands
This post compares Amazon's AI-powered Rufus tool with Yogi’s advanced insights platform, demonstrating how Yogi offers deeper, more actionable data for brands, including multi-retailer sentiment analysis, competitive benchmarking, and historical trends.
Read more
Why Yogi’s Insights Go Beyond Amazon Rufus: The Competitive Edge for Brands
Shopper Insights
5
mins read
Tariffs Redefining the CPG Landscape in 2025
Shopper Insights
5
mins read
Tariffs Redefining the CPG Landscape in 2025
Sweeping 2025 tariffs are reshaping the CPG industry, forcing brands to adapt supply chains, refine pricing, and monitor consumer sentiment in real time. Discover how an agile, data-driven approach helps businesses stay competitive in a volatile trade environment.
Read more
Tariffs Redefining the CPG Landscape in 2025
Feedback Analysis
5
mins read
🏆 The 2025 Shoppers’ Choice Awards: What 6.9M Reviews Reveal About the Best Snacks in America
Feedback Analysis
5
mins read
🏆 The 2025 Shoppers’ Choice Awards: What 6.9M Reviews Reveal About the Best Snacks in America
Discover the top-performing sweet and salty snacks of the year—ranked by 6.9 million authentic consumer reviews. Backed by AI-powered sentiment analysis, these are the brands shoppers can’t stop talking about.
Read more
🏆 The 2025 Shoppers’ Choice Awards: What 6.9M Reviews Reveal About the Best Snacks in America
Feedback Analysis
5
mins read
Amazon’s New Review Policy: What Brands Need to Know
Feedback Analysis
5
mins read
Amazon’s New Review Policy: What Brands Need to Know
Amazon now requires written comments on certain product ratings. This shift could lower average ratings but provide richer feedback. Learn how it affects brands and review analysis.
Read more
Amazon’s New Review Policy: What Brands Need to Know
AI
5
mins read
How AI is Reshaping Consumer Shopping—and What It Means for CPG Brands
AI
5
mins read
How AI is Reshaping Consumer Shopping—and What It Means for CPG Brands
AI is reshaping consumer shopping habits, from AI-driven search to automated purchases. Discover what CPG brands must do to stay visible, competitive, and ready for AI-powered retail.
Read more
How AI is Reshaping Consumer Shopping—and What It Means for CPG Brands