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Want to outpace your competitors? Competitive analysis is the key to unlocking market insights, refining product positioning, and strengthening marketing strategies. Learn how consumer goods brands use data-driven intelligence to benchmark performance, optimize pricing, and uncover new opportunities for growth.

Ferrero Rocher leads in texture, packaging, and flavor, setting the gold standard in premium chocolate. Discover why consumers favor it over Lindt, Toblerone, Ghirardelli, and Godiva.

The Super Bowl is the ultimate snacking event, and consumer preferences are shifting. Our latest analysis dives into the biggest trends in salty and sweet snacks, how freshness affects brand perception, and the role of AI-powered insights in optimizing product messaging. Stay ahead of the game with the latest snacking data!

A 4.0-star rating isn’t enough to stay competitive in today’s eCommerce landscape. Discover why smarter benchmarking—powered by AI-driven insights—is essential for CPG and HBA brands to stand out and win consumer trust.

Voice of the Customer (VoC) programs are essential for modern brands striving to stay competitive. In this comprehensive guide, learn what VoC is, why it matters, and how to build an effective program. Discover key data sources for universal VoC insights, actionable best practices, and real-world success stories from brands like Olly and Coffee Mate. Plus, see how Yogi’s AI-powered platform transforms customer feedback into meaningful business outcomes.

This article explores how GLP-1 drugs are influencing consumer behavior, their impact on the industry, and why keeping a finger on the pulse of consumer sentiment has never been more critical.

E-commerce brands have long relied on traditional SEO practices to dominate the digital shelf, but now entering a new era where Large Language Model Optimization (LLMO) is becoming the key to staying competitive. Read more to learn how this impacts consumer goods brands and practical applications for staying competitive in a changing landscape.

For e-commerce and CPG brands, understanding the dynamics of Prime Day and leveraging advanced AI solutions and consumer insights are crucial steps toward success in an increasingly competitive market.

Learn how to analyze customer feedback for your brand to understand voice of the customer. Read our complete guide to customer feedback analysis for consumer goods brands.

In the competitive world of allergy medications, the tides of consumer approval can shift as rapidly as the seasons change. Recent trends highlight a distinct divergence in consumer satisfaction between Allegra and Zyrtec, particularly when it comes to symptom relief.