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The organic protein powder market has captured consumer interest, fueled by a growing desire for clean and sustainable products. However, amidst the hype, a concerning trend has emerged. Read more.

In the battle for your snack bowl, generic brands like Happy Belly (Amazon), Great Value (Walmart), and Kirkland Signature (Costco) are giving the name-brand favorite, Planters, a run for its money. Learn why.

The Easter season is a crucial time for confectionery brands, with consumers flocking to stores to stock up on seasonal treats. However, our analysis reveals a curious phenomenon that unfolds in the world of chocolate.

Discover key statistics on how consumer reviews shape buying decisions, brand loyalty, and the need for AI in analyzing customer feedback in 2024.

TikTok favorite, Stardrops “The Pink Stuff,” may be garnering the most review volume across all brands, but when looking at organic star rating, the product isn’t standing up to consumers’ expectations. At just 3.7 stars, the product is rated significantly below competitors. Read more.

With spring just around the corner, let's dive into a competitive dataset analyzing the world of performance running shoes.Puma stands out from the pack with an impressive average star rating of 4.72 stars, positioning itself 0.44 stars ahead of the competitor average. Digging deeper into Yogi tell us why.

As consumers continue to prioritize durability, brands are forced to revisit their design and manufacturing strategies, potentially driving innovation and elevating industry standards for product longevity. Read more.

In the land of the plant-based meat market, NotCo stands at the forefront, boasting an impressive average star rating of 4.34. A deep dive into Yogi tells us why.

In the beer aisle, Flavor & Taste reign supreme, representing 35% of all mentions across 2,055 beer reviews. Garnish/Serving is the second most discussed theme accounting for 13% of the total. Find out which beers win and why.

Darn Tough socks cracked the code on how to utilize competitor pain points to market and create a winning product - here's how they did it.