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Shopper Insights
10
mins read
Why a 4.0 Star Rating Just Won’t Cut It: The New Era of Smarter Benchmarking
A 4.0-star rating isn’t enough to stay competitive in today’s eCommerce landscape. Discover why smarter benchmarking—powered by AI-driven insights—is essential for CPG and HBA brands to stand out and win consumer trust.
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Why a 4.0 Star Rating Just Won’t Cut It: The New Era of Smarter Benchmarking

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Feedback Analysis
4
mins read
How to Get Started With Review Analysis
Feedback Analysis
4
mins read
How to Get Started With Review Analysis
Learn how to develop an online product review and customer sentiment analysis strategy for your organization, no matter how large.
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How to Get Started With Review Analysis
Feedback Analysis
6
mins read
Reviews 101: Fueling Sales with Product Reviews
Feedback Analysis
6
mins read
Reviews 101: Fueling Sales with Product Reviews
Product reviews impact every part of a consumer goods brand, especially marketing, product, customer success, and insights teams. Learn how to fuel sales using customer reviews.
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Reviews 101: Fueling Sales with Product Reviews
Feedback Analysis
4
mins read
What to Know Before Getting Started with Product Review Analysis
Feedback Analysis
4
mins read
What to Know Before Getting Started with Product Review Analysis
Interested in online product review analysis for your consumer goods brand? Start here to find out everything you need to know before getting started.
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What to Know Before Getting Started with Product Review Analysis
AI
6
mins read
The Future of Reviews: Amazon AI Summaries
AI
6
mins read
The Future of Reviews: Amazon AI Summaries
Amazon has rolled out a new feature that uses generative AI to analyze a product’s reviews and provide a brief synopsis in plain language, highlighting the most common features and themes mentioned. Learn what this means for the CPG industry.
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The Future of Reviews: Amazon AI Summaries
eCommerce
10
mins read
Yogi Industry Report: Snack and Protein Bars 2023 Part 2
eCommerce
10
mins read
Yogi Industry Report: Snack and Protein Bars 2023 Part 2
Yogi's customer sentiment solution introduces Part 2 of our Snack & Protein Bar Industry Report featuring granular insights based on customer feedback data. Read now.
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Yogi Industry Report: Snack and Protein Bars 2023 Part 2
eCommerce
12
mins read
Yogi Industry Report: Snack and Protein Bars 2023 Part 1
eCommerce
12
mins read
Yogi Industry Report: Snack and Protein Bars 2023 Part 1
Learn about Consumer Segments, Shopping Habits, Marketing, and Meta-Review data in the Protein and Snack/Breakfast Bar industry. In this research, based on nearly 1 million data points, we analyze how brands, products, and product attributes are perceived by consumers, and how brands can capitalize on market opportunities.
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Yogi Industry Report: Snack and Protein Bars 2023 Part 1
eCommerce
3
mins read
FTC Rules Review Hijacking is Dead, What This Means for Review Strategy
eCommerce
3
mins read
FTC Rules Review Hijacking is Dead, What This Means for Review Strategy
For the first time ever, the FTC has enforced action in a case involving “review hijacking”, or deceptive manipulation of online product reviews. Learn what this means for brands moving forward and how a strong shopper sentiment analysis strategy is more important now than ever. Read now.
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FTC Rules Review Hijacking is Dead, What This Means for Review Strategy
Feedback Analysis
6
mins read
Why Everyone is Talking About Sentiment Analysis Using Product Review Data
Feedback Analysis
6
mins read
Why Everyone is Talking About Sentiment Analysis Using Product Review Data
How can CPGs effectively mine data from product reviews and ratings?Companies have started to rely on sentiment analysis using product review data.
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Why Everyone is Talking About Sentiment Analysis Using Product Review Data
5
mins read
What Makes a Good Star Rating for Products in Different Industries
5
mins read
What Makes a Good Star Rating for Products in Different Industries
Shopper confidence is heavily impacted by online ratings and reviews. Learn what constitutes as a good star rating in 10 different consumer goods industries.
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What Makes a Good Star Rating for Products in Different Industries
eCommerce
6
mins read
How CPGs Can Leverage Reviews & Ratings to Increase Conversion Rates Quickly and Increase Agility
eCommerce
6
mins read
How CPGs Can Leverage Reviews & Ratings to Increase Conversion Rates Quickly and Increase Agility
Learn how CPGs can use online product reviews in increase conversion rates by quantifying Customer Sentiment and Voice of the Customer.
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How CPGs Can Leverage Reviews & Ratings to Increase Conversion Rates Quickly and Increase Agility