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Shopper Insights
10
mins read
Why a 4.0 Star Rating Just Won’t Cut It: The New Era of Smarter Benchmarking
A 4.0-star rating isn’t enough to stay competitive in today’s eCommerce landscape. Discover why smarter benchmarking—powered by AI-driven insights—is essential for CPG and HBA brands to stand out and win consumer trust.
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Why a 4.0 Star Rating Just Won’t Cut It: The New Era of Smarter Benchmarking

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Shopper Insights
3
mins read
Not So Vital Anymore? Vital Proteins' Packaging Pains
Shopper Insights
3
mins read
Not So Vital Anymore? Vital Proteins' Packaging Pains
Vital Protein demonstrates how important it is to consistently track customer feedback. What worked for your consumers last year may be their biggest gripe today. 
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Not So Vital Anymore? Vital Proteins' Packaging Pains
Shopper Insights
3
mins read
Chutes & Ladders: The Slippery Slope of Board Game Ratings
Shopper Insights
3
mins read
Chutes & Ladders: The Slippery Slope of Board Game Ratings
Long-time board game manufacturers Hasbro and Pressman are celebrating their centennial birthdays, but the game creators may have to stop the celebrations there as both companies are seeing sharp declines in customer ratings. Find out why.
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Chutes & Ladders: The Slippery Slope of Board Game Ratings
Feedback Analysis
5
mins read
What is Customer Review Scraping and Why CPG Brands Are All Doing It
Feedback Analysis
5
mins read
What is Customer Review Scraping and Why CPG Brands Are All Doing It
What is product review scraping and how exactly does it work? Review scraping is the process of extracting customer review data and turning it into a useful source of information for eCommerce brands. Read more.
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What is Customer Review Scraping and Why CPG Brands Are All Doing It
eCommerce
8
mins read
What To Do About Bad Amazon Reviews: Turning One-Star Reviews into Winning eCommerce Strategies
eCommerce
8
mins read
What To Do About Bad Amazon Reviews: Turning One-Star Reviews into Winning eCommerce Strategies
Learn CPG brands can turn bad Amazon reviews into champions for growth and improvement. How to turn one-star reviews into winning eCommerce strategies. Read more.
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What To Do About Bad Amazon Reviews: Turning One-Star Reviews into Winning eCommerce Strategies
Shopper Insights
2
mins read
Blowin' Away the Competition: Revlon's Review Reign
Shopper Insights
2
mins read
Blowin' Away the Competition: Revlon's Review Reign
The crowded hair styling tools category of dryers, irons, and wands spans everything from upmarket offerings from T3 and Dyson to mass-market offerings from Conair and Remington. However, no brand has more clearly dominated the consumer conversation over the last 5 years than Revlon,
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 Blowin' Away the Competition: Revlon's Review Reign
Feedback Analysis
4
mins read
Review Syndication Explained: Boosting Reach and Credibility
Feedback Analysis
4
mins read
Review Syndication Explained: Boosting Reach and Credibility
Today, we'll explore what review syndication is, why it's essential for brands, how it works, and who benefits from this powerful marketing strategy.
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Review Syndication Explained: Boosting Reach and Credibility
Shopper Insights
2
mins read
Troubled Waters: Branson's Cruise Liner Hits Choppy Customer Reviews
Shopper Insights
2
mins read
Troubled Waters: Branson's Cruise Liner Hits Choppy Customer Reviews
The luxury cruise ship’s star rating declined from 4.6 to 3.9 stars. And it could easily have been avoided. How? By listening to customers. Learn more.
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Troubled Waters: Branson's Cruise Liner Hits Choppy Customer Reviews
Shopper Insights
2
mins read
The Barbie Wire: An Icon's Winning Formula 🎀
Shopper Insights
2
mins read
The Barbie Wire: An Icon's Winning Formula 🎀
Learn how to uncover key insights as we explore the customer comparisons between Barbie and her competition.
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The Barbie Wire: An Icon's Winning Formula 🎀
Shopper Insights
2
mins read
How Product Titles Drive Conversions & Organic Traffic
Shopper Insights
2
mins read
How Product Titles Drive Conversions & Organic Traffic
Discover surprising customer language insights to gain a competitive edge. Maximize visibility & conversions with optimized product titles.
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How Product Titles Drive Conversions & Organic Traffic
Feedback Analysis
5
mins read
Developing Your Reviews & Ratings Strategy Roadmap
Feedback Analysis
5
mins read
Developing Your Reviews & Ratings Strategy Roadmap
Learn how to develop an online product review and customer sentiment analysis strategy for your organization, no matter how large.
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Developing Your Reviews & Ratings Strategy Roadmap