Feedback Analysis

Developing Your Reviews & Ratings Strategy Roadmap

This is part of our complete Product Review Strategy Course. Click here to access the full course materials and develop your brand’s review strategy and tactics.

Are you maximizing the potential of your customer reviews? If not, you're missing out on a critical source of feedback that could help you improve your products, marketing, and customer experience.

In the previous blog posts of this series, we’ve discussed the importance of product review analysis, how it can benefit your business through the review analysis flywheel, and how to conduct manual product review sentiment analysis. Now, we'll delve deeper into how you can create the right strategic roadmap for your organization, take a closer look at the market for review tools, and help you determine the right next steps for your specific needs.

Let's get started!

Turning Reviews Into Action

Embracing the power of product reviews is the key to enhancing conversion rates, driving sales, and fostering long-term customer loyalty. Let’s review the product review analysis flywheel:

  • Generate reviews - This is the first step to consumer insights. Generate reviews organically or use promotional methods to build a database of customer feedback.
  • Analyze reviews - Reviews provide a clear picture of what consumers think and feel about your brand or product. Through manual or AI-driven analysis, you can pinpoint exactly what needs to be improved or changed about your product or associated customer experience.
  • Drive Sales - Use customer insights to make strategic changes to PDPs, marketing campaigns, and product roadmaps. This leads to an average increase of 0.3 star rating and 8% online conversion rates. 
  • Generate more reviews - Satisfied customers are more likely to continue purchasing and engaging with your brand via reviews and UGC. This consumer feedback fuels a customer-driven approach to messaging and innovation.

Understanding the product review flywheel paints a picture of how you can make reviews work for your brand. To turn this concept into action and results, you’ll need to develop a strategy. 

The most impactful part of developing a review analysis strategy is choosing the right tools for your needs and organization. Why? Because the output of your efforts is largely informed by the strengths and weaknesses of the platforms or methods you decide to use. This is another reason why understanding the questions you want to answer is so important. 

The Market for Review Analysis Tools

There are a variety of review analysis tools available in the market that can help businesses gather insights from customer feedback. These tools range from review aggregators to deeper review analysis and sentiment analysis tools.

While review aggregators (such as BazaarVoice and PowerReviews) focus on collecting, displaying, and responding to reviews, deeper review analysis and sentiment analysis tools use advanced technology to analyze customer feedback for insights that can help businesses make data-driven decisions.

To put it in terms of the flywheel, aggregators make it easier to generate more reviews, engage directly with customers, and collect the data all in one place. Review analysis tools, on the other hand, enable brands to perform analysis and drive sales.

In many cases, having both of these tools in place can drive efficiency and work synergistically together. That said, you don’t need an aggregator order to get the most value from an analysis tool.

Let’s take a closer look at the market.

Review Aggregators

Review aggregators are platforms that collect and display customer reviews from multiple sources in one place. These platforms typically offer features like moderation and syndication to help businesses manage their reviews across various channels.

BazaarVoice, PowerReviews, and YotPo are three of the most well-known and highly used review aggregator tools. While all three of these tools offer high-level review solutions, the tools differ slightly in their granular features and specializations.


  • The largest and most widely known review aggregator
  • Ideal for teams looking to collect, respond to, and syndicate a large number of their own brands' reviews


  • Promotes a degree of high-level reporting capabilities such as word clouds & review volume)
  • Useful for teams wanting to create UGC marketing campaigns


  • A content marketing platform that offers review solutions as part of a larger subset of marketing capabilities.
  • Ideal for teams looking to generate more reviews using features such as custom review prompts and photo requests.

Deep Review Analytics

Deeper review analysis and sentiment analysis tools use advanced technology to analyze customer feedback for insights that can help businesses make data-driven decisions. These tools provide granular insights into customer sentiment, allowing businesses to identify trends and areas for improvement.


Yogi is a US-based, AI-powered review analysis tool that provides deeper insights into customer sentiment. Yogi's advanced machine learning algorithms and state-of-the-art visualizations offer deeper insights into customer sentiment, allowing businesses to identify key themes and topics of conversation straight from customer reviews.

As the only platform in our category that was developed specifically for consumer goods products, Yogi provides brands with a deeper understanding of their customer's needs and preferences, enabling them to make data-driven decisions for product development and marketing strategies.

Yogi goes beyond the platform by adding a human touch to an AI-driven space. Our dedicated Customer Support and Insight Analyst teams provide the highest quality of service, helping customers to not only understand the platform but also create customized insights reports and expertly crafted presentations.


Wonderflow is an Italian-based AI-powered review analysis tool that provides insights based on customer feedback. With a broader industry focus, Wonderflow caters to companies across various sectors, making it a suitable choice for businesses outside of the consumer goods industry.


Revuze is an Israel-based customer feedback analysis platform that also uses AI to analyze customer feedback across various channels. Ideal for small to mid-sized companies, Revuze offers a comprehensive solution for businesses that prioritize simplicity and actionable insights over high levels of granularity. 

How Deep Analysis Impacts Organizations

For brands with significant review volume, in-depth product review analysis can lead to some of the most useful and unexpected insights and changes. Let’s look at a few examples.

Tylenol Dissolve Packs

Tylenol wanted to understand customer sentiment and identify any issues or opportunities related to their Dissolve Packs product. By using Yogi's AI-powered review analysis tool, Tylenol was able to gain valuable insights from customer reviews.

The analysis revealed positive sentiment towards the product's convenience and effectiveness, along with a few concerns about packaging and taste. With these insights, Tylenol made improvements to its packaging and PDP, quickly resulting in almost a full star rating increase and an estimated 9% increase in conversion rates.

Coffee Mate

Coffee Mate analyzed product reviews and ultimately uncovered untapped opportunities. The analysis revealed customers use Coffee Mate for various creative purposes beyond traditional coffee consumption, such as baking and sweetening non-coffee beverages.

Armed with these insights, Coffee Mate improved their eCommerce messaging and advertising campaigns to showcase these alternative uses, expanding their customer base and driving engagement. Through product review analysis, Coffee Mate discovered new use cases, ultimately enhancing their brand positioning and capturing new market segments.

Cliq Outdoor Products

By understanding customer feedback and preferences, Cliq Products was able to identify areas for improvement and make informed decisions for product development. In fact, they were able to pinpoint the exact qualities of a customer-approved cup holder for their signature outdoor chair.

Additionally, product review analysis helped Cliq Products define its core value propositions based on customer sentiments and preferences. This allowed them to align their marketing messaging and highlight the unique features that resonated most with customers. By diving into customer feedback, Cliq Products was able to make data-driven decisions, enhance product innovation, and effectively communicate its value to customers.

Meet Yogi

Having a review analysis strategy empowers organizations to turn messy review data into insights that usher in actionable change. Furthermore, by utilizing Yogi’s review analysis solution, brands can develop customer-driven messaging, improve products, and deliver exceptional customer experiences. 

Whether you have an extensive portfolio with high review volumes or you're looking to uncover untapped opportunities, Yogi's advanced analytics, reporting capabilities, and user-friendly interface make it the go-to solution for consumer goods brands.

If any of the above stories resonated with you, read our case studies to learn more about how product review analysis can impact your brand.