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Shopper Insights
10
mins read
Why a 4.0 Star Rating Just Won’t Cut It: The New Era of Smarter Benchmarking
A 4.0-star rating isn’t enough to stay competitive in today’s eCommerce landscape. Discover why smarter benchmarking—powered by AI-driven insights—is essential for CPG and HBA brands to stand out and win consumer trust.
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Why a 4.0 Star Rating Just Won’t Cut It: The New Era of Smarter Benchmarking

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Shopper Insights
2
mins read
Shower Power: Assessing Consumer Preferences in the Body Wash Space
Shopper Insights
2
mins read
Shower Power: Assessing Consumer Preferences in the Body Wash Space
Navigating the crowded waters of the body wash market is tough. With dozens of products lining the shelves of retailers like Target and Walmart, consumers are diving deep into reviews to ensure their skin is in good hands.
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Shower Power: Assessing Consumer Preferences in the Body Wash Space
Shopper Insights
3
mins read
From Foam to Fame: Neutrogena Body Wash's Splashy Success Story
Shopper Insights
3
mins read
From Foam to Fame: Neutrogena Body Wash's Splashy Success Story
With an endless array of brightly colored body washes available on shelves, standing out among the frothy competition is no small feat. However, Neutrogena seems to have cracked the code while CeraVe garners lackluster reviews. What can we learn? Find out here.
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From Foam to Fame: Neutrogena Body Wash's Splashy Success Story
Shopper Insights
2
mins read
The Lotion Aisle: A Slippery Slope for Vaseline
Shopper Insights
2
mins read
The Lotion Aisle: A Slippery Slope for Vaseline
The lotion aisle in any grocery store is full of options. In this highly competitive space, Euverin Advanced Repair lotion is winning while Vaseline Intensive Care Body Lotion has declined in popularity and customer sentiment. Find out why.
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The Lotion Aisle: A Slippery Slope for Vaseline
Feedback Analysis
7
mins read
How to measure customer sentiment (and why you should be doing it)
Feedback Analysis
7
mins read
How to measure customer sentiment (and why you should be doing it)
Customer sentiment analysis is more than just a nice-to-have, it’s a strategic imperative for consumer brands. Read more to learn how brands are measuring customer sentiment and leveraging consumer insights.
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How to measure customer sentiment (and why you should be doing it)
Shopper Insights
2
mins read
The Fall of the Roomba Empire
Shopper Insights
2
mins read
The Fall of the Roomba Empire
Cleaning up one's act in the dynamic world of consumer electronics is paramount. iRobot, once the poster child for automated home cleaning, now grapples with a tarnishing reputation.
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The Fall of the Roomba Empire
Shopper Insights
mins read
The Soundoff Issue: Earbuds
Shopper Insights
mins read
The Soundoff Issue: Earbuds
Beats and Bose Vie for Auditory Supremacy. Learn how leading brands compete for the highest-rated earbuds.
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The Soundoff Issue: Earbuds
Shopper Insights
3
mins read
Toe-tally Amazing! Running shoe ratings that run the show
Shopper Insights
3
mins read
Toe-tally Amazing! Running shoe ratings that run the show
In the running world, finding that perfect shoe that will last for hundreds of miles, yet leave your ankles and arches free from pain is a rare find. Yet, recent consumer reviews have unequivocally declared the Adidas Ultraboost 22 as the standout, find out why.
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Toe-tally Amazing! Running shoe ratings that run the show
Shopper Insights
2
mins read
From Hot Challenge to Hot Mess
Shopper Insights
2
mins read
From Hot Challenge to Hot Mess
Paqui chips have sizzled their way into the snacking scene, thanks in part to their fiery "One Chip Challenge". The viral phenomenon met a tragic end earlier this month, prompting the company to pull the product from shelves.
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From Hot Challenge to Hot Mess
PDP
7
mins read
The Formula for a Winning Amazon Product Description Page: Best Practices & Strategic Tips
PDP
7
mins read
The Formula for a Winning Amazon Product Description Page: Best Practices & Strategic Tips
Ready to generate thousands of sales and five-star reviews? Learn how to create a winning Amazon Product Description Page. Boost traffic and sales with simple tips and best practices. Read now.
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The Formula for a Winning Amazon Product Description Page: Best Practices & Strategic Tips
Shopper Insights
3
mins read
Not So Vital Anymore? Vital Proteins' Packaging Pains
Shopper Insights
3
mins read
Not So Vital Anymore? Vital Proteins' Packaging Pains
Vital Protein demonstrates how important it is to consistently track customer feedback. What worked for your consumers last year may be their biggest gripe today. 
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Not So Vital Anymore? Vital Proteins' Packaging Pains