Elevating Product Strategy with Consumer Insights: Every Man Jack’s Evolution with Yogi

Introduction

Every Man Jack was founded with a clear mission: to inspire men to take better care of themselves through effective, naturally derived personal care products. As the brand expanded into new categories and retailers, it faced a familiar challenge for fast-growing CPG companies—how to stay deeply connected to evolving consumer expectations at scale. Leaders across the organization understood that delivering great products would require more than intuition—it would require real-time, data-driven insights.

The Challenge: Navigating Fragmented Feedback

Despite collecting valuable consumer feedback, Every Man Jack struggled to synthesize insights across platforms and teams. Review data was scattered, making it difficult to surface the most critical trends or identify emerging issues. Product and marketing teams often worked in parallel, each drawing insights from different sources, which made prioritization and alignment harder to achieve.

“Consumer reviews are such an important driver of business in our industry,” explained Karen King, Director of Product Development. “But trying to aggregate all the sources of information—and then understand what to focus your time and resources on—is a real challenge.”

The team recognized the opportunity to elevate their insights approach. With more efficient access to sentiment trends and competitive benchmarks, they could make faster, more confident decisions and better serve their consumers.

The Solution: Building a Centralized Insights Engine

To meet this need, Every Man Jack turned to Yogi, and implemented the platform as a centralized hub for consumer feedback across key product categories, building a quarterly dashboard that made insights easy to access and act on.

“We pull specific views by category and look for trends quarter to quarter,” said Karen. “Then we publish that dashboard and make recommendations around what needs action.”

With automated data refreshes and the ability to drill down into sentiment themes and review verbatims, Yogi became more than a data tool—it became a strategic engine for product and marketing decisions. 

“Yogi blends quantitative and qualitative insights in a way that’s really intuitive. You usually get one or the other—this gives you both.” – Nick Hasselberg, VP of Growth Marketing & E-Commerce

Driving Impact and ROI

The results were immediate. Yogi brought visibility and alignment across teams, enabling product development and marketing to speak the same language around consumer sentiment. By tying feedback directly to product innovation and go-to-market planning, Every Man Jack accelerated decision-making and improved focus on high-impact initiatives.

Yogi also helped eliminate manual review aggregation, freeing teams to spend more time on strategy and innovation. “It really helps us focus our resources and put the priority where we think it needs to be,” Karen said.

“It really helps us focus our resources and put the priority where we think it needs to be.” – Karen King, Director of Product Development

Today, Yogi powers a more agile and transparent insights process across the organization—supporting the brand’s ability to test, iterate, and launch with greater confidence.

Conclusion

By leveraging Yogi, Every Man Jack has transformed scattered consumer feedback into a cohesive, stream of actionable insights that fuels product innovation, marketing strategy, and team alignment. What was once a manual, time-intensive process has now been streamlined—empowering the company to make faster, more informed decisions across the organization.

“Consumer sentiment is a huge driver of all parts of our business,” Karen reflected. “Having a tool like Yogi is really imperative for us to understand how to move forward.”

“Consumer sentiment is a huge driver of all parts of our business. Having a tool like Yogi is really imperative for us to understand how to move forward.” – Karen King, Director of Product Development

As the brand continues to grow, Yogi stands as a critical partner in maintaining Every Man Jack’s deep connection with its consumers—empowering teams to listen better, move faster, and deliver products that truly resonate.