Scaling Consumer Insights: How Liquid I.V. Unifies Feedback with Yogi

Introduction

As a brand rooted in wellness, Liquid I.V. understands that improving lives starts with listening—deeply and often. The company’s commitment to consumer experience runs through every part of its operation, from contact channels to technology stack decisions.

“Customer experience is like the heart of the organization. It’s all about figuring out how we can improve the experience of our overall customer.” Domonique Brown, Director of Customer Experience

The Challenge: Managing Fragmented Feedback

Before implementing Yogi, the Liquid I.V. team’s consumer insights lived in silos. Each channel—social media, reviews, customer support—was tracked separately, making it hard to piece together the full consumer story.

Domonique Brown, Liquid I.V.'s Director of Customer Experience, described the challenge vividly:

“There were times I spent 10 hours just in a week looking through excel sheets or compiling information. And that was before I could even get to the place where I was now pulling this into insights.” Domonique Brown, Director of Customer Experience

This manual process limited how often the team could surface trends or collaborate cross-functionally on solutions.

The Solution: Centralizing the Voice of the Consumer

By adopting Yogi, Liquid I.V. has unified its consumer feedback data into a single, easy-to-navigate platform. Automated data refreshes provide the team with real-time sentiment updates, while customizable dashboards enable faster collaboration and alignment across departments.

Yogi has empowered the team to spend less time aggregating and more time understanding the emotional drivers behind feedback—turning qualitative data into strategic action.

Driving Impact and ROI

With Yogi, Liquid I.V. now operates from a single source of truth for consumer sentiment. The platform has transformed how teams identify emerging issues, monitor cross-channel trends, and make decisions rooted in real consumer feedback.

“We’re spending less time compiling, and more time asking questions of our data.” Domonique Brown, Director of Customer Experience

The result: faster insights, improved focus on consumer needs, and greater alignment across the organization.

Conclusion

For Liquid I.V., Yogi has become an indispensable part of its customer experience strategy. What was once a time-consuming, manual process is now a streamlined engine of insights and actions.

“Yogi helps us spend less time compiling and more time understanding. It gives us the ability to see our customer holistically and respond in ways that really make a difference.” Domonique Brown, Director of Customer Experience

As the brand continues to grow, Yogi stands as a trusted partner—helping Liquid I.V. turn every piece of feedback into a step toward improving lives through hydration.