Project Spotlight: Tylenol Dissolve Packs
“In eCommerce and omnichannel, we traditionally thought about ratings and reviews as a ‘nice-to-have’ to help drive purchase intent. Now they're a must-have - that is something that I will stand behind for the rest of my life. Ratings & reviews, drive purchase, they drive trial, and they drive awareness”
Brianna Chamberlain
Leader in Digital Innovation & Capabilities at Johnson & Johnson