In a post-pandemic world, rising customer acquisition costs and shifting brand loyalties make conversions a pressing concern for many brands. Customer sentiment analysis, particularly through product reviews and ratings, can provide valuable insights to inform business decisions and improve the customer experience. Analyzing reviews can help refine product features, update product detail pages (PDPs), and align marketing strategies with consumer preferences. Competitive reviews can also be valuable for developing product marketing and launch strategies, as well as positioning products in the global marketplace.

In our latest webinar, Gautam Kanumuru, Yogi CEO, and Spencer Kelty, Head of Marketing, discuss how customer sentiment analysis through product reviews and ratings can provide valuable insights to improve the customer experience and drive conversions for consumer goods brands.

What you’ll learn:

• Why competitive reviews can help brands position themselves in the global marketplace and develop product marketing and launch strategies.
• How review analysis can inform PDP updates, refine product features, and align marketing strategies with consumer preferences.
• Best practices for analyzing review data, how to start small with top-performing products.
• How AI-powered review analytics can provide comprehensive insights by gathering every product review from your brand and competitors across multiple online sources.