Demand Gen Manager

About Yogi

At Yogi, we empower some of the world’s most iconic brands with AI-driven insights that turn consumer feedback into a powerful competitive edge. Our platform analyzes millions of data points from hundreds of sources—like product reviews, support tickets, surveys, and social media—transforming raw feedback into real-time, unified intelligence that’s easy to act on. Brands like Nestlé, Microsoft, Keurig, Church & Dwight, Unilever, MARS, and Kohler rely on us to stay ahead of emerging trends, outsmart competitors, and drive innovation—ensuring their products evolve with ever-changing consumer demands.

We’re growing rapidly and positioned to shape the future of our industry. Join a passionate, hard-working team (including Forbes 30 Under 30 honorees) at the forefront of AI-powered consumer insights. Backed by top investors, we’ve been featured in TechCrunch, Bloomberg, Forbes, the NY Times, and more. With a bold vision ahead, we need bright minds to help us achieve it.

If you want to shape the future of consumer insights and work alongside leading brands to influence their success, we’d love to meet you.

About the Role

We’re looking for a data-driven, execution-focused Demand Generation Manager to help us scale and iterate on our GTM programs. You’ll play a critical role in turning live campaigns into high-performing engines through hands-on execution, testing, and optimization across paid, landing pages, and conversion flows.

This role is primarily focused on execution, while collaborating closely with the Senior Demand Generation Manager on strategy, experimentation priorities, and what to scale next. If you thrive on being close to the data — running campaigns, launching A/B tests, iterating quickly, and using performance insights to continuously improve results — this role is built for you.

What You’ll Work On

Paid & Digital Execution‍

• Launch, manage, and optimize paid campaigns across LinkedIn, Meta, and Google
• Own day-to-day performance across ads, audiences, landing pages, and offers
• Continuously test creative, messaging, offers, and flows to improve conversion quality
• Refresh and rotate creative (with the support of a design agency) as engagement pattern changes and fatigue emerges

ABM Program Execution

• Implement ABM campaigns against a defined list of enterprise accounts
• Execute multi-variant testing across creative, landing pages, and CTAs
• Monitor performance at the account and persona level

Campaign Iteration & Optimization

• Run ongoing test-and-learn cycles (creative, LPs, offers, nurture)
• Identify what’s working, what’s stalling, and what to double down on
• Optimize registration and follow-up flows for webinars, offers, and gated content
• Help turn “running” campaigns into “dialed-in” campaigns

Reporting & Insights

• Own campaign-level reporting and performance readouts
• Surface patterns and insights from paid and conversion data
• Help translate performance insights into next tests and recommendations
• Partner with Senior Demand Gen Manager to ensure learnings are applied across GTM programs
  

Cross-Functional Collaboration

• Ensure execution is tightly aligned to broader GTM priorities
• Work closely with:
  
  • VP of Marketing
  • Senior Demand Gen & ABM Manager
  • Product Marketing Manager
  • BDRs / Sales

What We’re Looking For

• 5+ years in demand generation or performance marketing
• Hands-on experience running and optimizing paid campaigns (LI, Meta, Google)
• Strong instincts around conversion, testing, and iteration
• Comfortable working across ads, landing pages, and nurture flows
• Experience working with tools like Clay, Hotjar, Hubspot, and applying AI to speed up workflows
• Experience supporting or executing ABM campaigns is a plus
• Past experience marketing to CPG is a plus
• Analytical, detail-oriented, and comfortable living in performance data
• Enjoys being close to execution and improving things incrementally

Why Join Yogi?

• 🚀 Make an Impact: Play a key role in shaping Yogi’s demand generation engine and revenue growth.
• 📈 AI is at our core: We believe in our AI-forward culture - both for the betterment of our team and our customers.
• 🤝 Collaborative Team: Join a fast-growing startup where your ideas matter and your work drives real results.
• 🚀 A+ Tech Stack: Elevate your impact with access to world-class tools marketers love
• 💰 Great Benefits: Yogi offers a competitive salary, performance incentives, and unlimited PTO
• 🤝 Team Meetups: We’re remote-friendly but invest in bringing the team together regularly.

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