Top organizational impacts
Olly unified consumer feedback across every team, using Yogi to transform fragmented data into a shared source of truth — and turn consumer insights into faster, more confident action across the entire organization.
The Challenge: A Necessary Change, Uncertain Impact
Olly is a modern wellness brand known for reimagining vitamins in a way that feels approachable, delightful, and designed for real life. From their signature gummy vitamins to their strong retail presence, they’ve built a loyal following by putting the consumer experience at the center of everything they do.
As the brand continued to scale, they made a thoughtful product evolution.
Their gummies, originally made with gelatin, were updated to a pectin-based formula to better support their growing distribution and product experience.
“We made this transition away from gelatin to pectin, which does give the gummies a different texture.”
The change made sense for the business and the future of the brand. But it introduced a new question. How would consumers respond?
As with most brand rollouts, it wasn’t a clean switch. The transition happened gradually, SKU by SKU, across different retailers and channels.
Inside Olly, multiple teams jumped in to figure it out.
- Product was monitoring quality and formulation feedback
- CX was tracking complaints and support tickets
- Marketing was trying to get ahead of perception
But everyone was working from different data, in different systems, with different views of the truth. As Jennifer Peters, Director of DTC, MarTech, and Digital Compliance stated,
“We had all these different teams trying to figure out how we were going to understand the impact… all doing their own thing.”
The stakes were high. But the picture was fragmented.
The Shift: One Source of Truth Across Teams
Olly needed a way to bring everything together, and that’s when they partnered with Yogi. Instead of piecing together insights manually, they created a single, unified view of consumer feedback across reviews, customer care, and more. And just as importantly, they made it accessible.
“It’s probably the only tool we have at Olly that is used by multiple departments, and everybody has their own use case.”
Adoption spread quickly across the organization. Each team could now see what mattered to them, without waiting on another team to pull reports.
- Marketing used it to shape messaging
- Product used it to guide innovation
- Brand teams used it to monitor performance and trends
“Once people saw it once, they were just like, this is amazing. It felt like it was solving 10 different problems for us.”
To ensure adoption stuck, Olly took a thoughtful approach. They assigned a representative from each team to learn the platform deeply and bring that knowledge back to their teams. This created internal champions and made the rollout feel collaborative and not forced. What changed wasn’t just access to data, it was how teams worked together.
“It’s given teams a common language that they didn’t have before.”
The Breakthrough: From Anecdotes to Action
Before Yogi, many insights already existed inside the business, they just weren’t taken seriously.
“Our CX team can tell you everything that everyone hates about everything you sell — but their feedback is often treated as anecdotal.”
That changed quickly. With unified data, patterns became undeniable.
“Once you see Yogi data, like the email digest showing that 25% of your consumers share the same sentiment about something like a cap, suddenly you have to do something about it.”
The shift was simple but powerful. What used to be dismissed as a few complaints became clear, quantified trends. And once everyone could see the same data, decisions became easier.
“It’s like data points you can’t hide from. Even if you want to, you can’t.”
The Insight: Fixing What Consumers Didn’t Understand
One of the most impactful discoveries came from an unexpected place. Olly found that customers were using one of their products incorrectly. Their softgels were designed to be swallowed. But consumers were chewing them instead.
“People were trying to chew them… and they’re not for chewing.”
This resulted in reviews that had nothing to do with product quality. Because the data was unified and easy to explore, the team quickly identified the pattern and understood the root cause. The Olly team updated product pages to clearly show how the product should be used, including adding a visual cue with a glass of water.
“We went back and changed the marketing… to make it clearer how to use them.”
A simple fix. But one that directly addressed a real consumer pain point.
The Outcome: Faster Decisions, Stronger Alignment
By unifying their consumer feedback, Olly unlocked something bigger than just insight, they unlocked clarity.
- Teams stopped working in silos
- Decisions were based on shared truth
- Feedback moved from anecdotal to actionable
- Insights turned into immediate improvements
And perhaps most importantly, they moved faster.
“I would never build this myself. You can scrape all day, but then what? You have a spreadsheet full of stuff… what are you going to do with it?”
With Yogi, Olly moved beyond collecting feedback. They built a shared understanding across teams, took faster, more confident action, and reinforced their commitment to delivering exceptional, consumer-first experiences at scale.
