Sweet & Salty Snack Report

The snacking landscape is shifting fast—and consumers are louder, clearer, and more influential than ever. Our new Sweet & Salty Snacks Trends Unwrapped: 2025 Edition lifts the lid on millions of real shopper reviews, revealing the forces reshaping categories from chips and cookies to gummies and chocolate.

In this year’s analysis, powered by 6.9M+ product reviews worldwide, we uncovered the top factors driving sentiment, the brands winning on taste and innovation, and the unexpected pain points holding categories back. You’ll also find competitive benchmarks, emerging trends, and the first-ever Shoppers’ Choice Awards—highlighting the top-rated snacks of the past 12 months.

Perfect for CPG leaders, insights teams, marketers, and e-commerce pros looking to strengthen product, packaging, and retail strategies in 2026. In this report, you'll discover:

• The #1 universal consumer pain point across all snack categories
• Retailer-specific sentiment differences brands can’t afford to ignore
• Which formats and flavors are driving explosive growth
• The surprising brand outperforming competitors on freshness
• Why gummies are redefining category loyalty for Gen Z