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Explore every story, insight, and update from Yogi in one place. Here you’ll find our complete collection of articles covering everything from AI-powered analytics to evolving consumer trends, product innovation, and brand strategy. Whether you’re new to Yogi or catching up on past insights, this archive is your hub for understanding what drives smarter, more consumer-centric decisions.
eCommerce
8
mins read
Guide to Amazon SEO and Tips to Rank Organically on Amazon
eCommerce
8
mins read
Guide to Amazon SEO and Tips to Rank Organically on Amazon
Wondering how your product can rank first on Amazon search? Read these top tips for Amazon SEO optimization.
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eCommerce
6
mins read
Natural Language Processing For eCommerce: Everything You Need To Know
eCommerce
6
mins read
Natural Language Processing For eCommerce: Everything You Need To Know
Natural Language Processing or NLP's primary goal is to build a tool or a machine that better comprehends and responds to voice data or text, similar to how human beings think and respond.
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4
mins read
What is K-Means Clustering? Understanding the Natural Language Processing Method for Text Analysis
4
mins read
What is K-Means Clustering? Understanding the Natural Language Processing Method for Text Analysis
Your customer's perception of your brand or product is one of the most important indicators of success. You want to know who they are, what they like and dislike, and what exactly they want.
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Feedback Analysis
6
mins read
Why is McKinsey Talking About Reviews & Ratings So Much This Year?
Feedback Analysis
6
mins read
Why is McKinsey Talking About Reviews & Ratings So Much This Year?
Exploring three researched backed McKinsey publications about consumer Reviews & Ratings.
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3
mins read
The Secret to Understanding What Your Customers Love About Your Product — And What They Don't
3
mins read
The Secret to Understanding What Your Customers Love About Your Product — And What They Don't
So, you've got a popular product on your hands. Congratulations! Of course, more sales don't mean you can stop paying attention to what your customers are saying.
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Customer Experience & Care
5
mins read
4 Critical Questions You Can Answer with Consumer Reviews: Stay Agile in an Omnichannel World
Customer Experience & Care
5
mins read
4 Critical Questions You Can Answer with Consumer Reviews: Stay Agile in an Omnichannel World
Over the past decade and with the rise of eCommerce, it’s become clear that reviews & ratings data is highly unique as a data source.
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Feedback Analysis
5
mins read
How Neural Networks & Deep Learning Can Help Categorize Customer Feedback
Feedback Analysis
5
mins read
How Neural Networks & Deep Learning Can Help Categorize Customer Feedback
Machine learning is changing the way we do business. Nearly every facet of your company can benefit from machine learning of some type.
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3
mins read
What Oatly and the Alt-Milk Revolution Can Teach Us About the Importance Of Consumer Sentiment
3
mins read
What Oatly and the Alt-Milk Revolution Can Teach Us About the Importance Of Consumer Sentiment
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Customer Experience & Care
5
mins read
10 Tips for Building a Better Customer Experience
Customer Experience & Care
5
mins read
10 Tips for Building a Better Customer Experience
Customers are the lifeblood of every business. Delivering a superior customer experience is the key to building brand loyalty, retaining current customers, acquiring new ones, and increasing profits.
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Customer Experience & Care
5
mins read
Ready-to Drink Hard Seltzer Continues to Dominate
Customer Experience & Care
5
mins read
Ready-to Drink Hard Seltzer Continues to Dominate
So what is driving this meteoric growth of hard seltzer?
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