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Explore every story, insight, and update from Yogi in one place. Here you’ll find our complete collection of articles covering everything from AI-powered analytics to evolving consumer trends, product innovation, and brand strategy. Whether you’re new to Yogi or catching up on past insights, this archive is your hub for understanding what drives smarter, more consumer-centric decisions.
5
mins read
Unstructured Data is Losing You Money: How Dangerous Data Dumping Practices Are Losing CPGs Thousands Each Month in 2022
5
mins read
Unstructured Data is Losing You Money: How Dangerous Data Dumping Practices Are Losing CPGs Thousands Each Month in 2022
Are you looking for better ways to manage customer data? Here is how eCommerce analytics can help solve the problem of dangerous data dumping practices.
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6
mins read
How to Stay Competitive in the Changing Landscape of Omnichannel eCommerce Strategies: What Still Works and What to Leave Behind
6
mins read
How to Stay Competitive in the Changing Landscape of Omnichannel eCommerce Strategies: What Still Works and What to Leave Behind
When it comes to omnichannel eCommerce strategies, change is quite common. Our guide right here will help you stay competitive in 2023.
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PDP
4
mins read
Why You're Doing Product Descriptions All Wrong - And How To Fix It
PDP
4
mins read
Why You're Doing Product Descriptions All Wrong - And How To Fix It
When you're selling a product online, it can be tempting to focus on rising above the noise and making a splash.
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6
mins read
How to Use Reviews & Ratings to Increase eCommerce Conversion Rates and Reduce Spend
6
mins read
How to Use Reviews & Ratings to Increase eCommerce Conversion Rates and Reduce Spend
There are an estimated 24 million eCommerce sites around the world — and more are being created every single day.
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5
mins read
What to Know About Amazon's Consumer Feedback Voice of Customer Dashboard
5
mins read
What to Know About Amazon's Consumer Feedback Voice of Customer Dashboard
If you want to learn about Amazon's Voice of the Customer dashboard, keep reading. This article covers everything you'll need to know, so you're up to date.
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5
mins read
9 Benefits of Customer Sentiment Analysis
5
mins read
9 Benefits of Customer Sentiment Analysis
Customer expectations have never been higher - or more important. 84% of consumers report customer experience being as important as the product itself.
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Feedback Analysis
6
mins read
Why Everyone is Talking About Sentiment Analysis Using Product Review Data
Feedback Analysis
6
mins read
Why Everyone is Talking About Sentiment Analysis Using Product Review Data
How can CPGs effectively mine data from product reviews and ratings?Companies have started to rely on sentiment analysis using product review data.
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eCommerce
8
mins read
Guide to Amazon SEO and Tips to Rank Organically on Amazon
eCommerce
8
mins read
Guide to Amazon SEO and Tips to Rank Organically on Amazon
Wondering how your product can rank first on Amazon search? Read these top tips for Amazon SEO optimization.
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eCommerce
6
mins read
Natural Language Processing For eCommerce: Everything You Need To Know
eCommerce
6
mins read
Natural Language Processing For eCommerce: Everything You Need To Know
Natural Language Processing or NLP's primary goal is to build a tool or a machine that better comprehends and responds to voice data or text, similar to how human beings think and respond.
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4
mins read
What is K-Means Clustering? Understanding the Natural Language Processing Method for Text Analysis
4
mins read
What is K-Means Clustering? Understanding the Natural Language Processing Method for Text Analysis
Your customer's perception of your brand or product is one of the most important indicators of success. You want to know who they are, what they like and dislike, and what exactly they want.
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