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Explore every story, insight, and update from Yogi in one place. Here you’ll find our complete collection of articles covering everything from AI-powered analytics to evolving consumer trends, product innovation, and brand strategy. Whether you’re new to Yogi or catching up on past insights, this archive is your hub for understanding what drives smarter, more consumer-centric decisions.

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How to Use Reviews & Ratings to Increase eCommerce Conversion Rates and Reduce Spend

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How to Use Reviews & Ratings to Increase eCommerce Conversion Rates and Reduce Spend

There are an estimated 24 million eCommerce sites around the world — and more are being created every single day.

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What to Know About Amazon's Consumer Feedback Voice of Customer Dashboard

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What to Know About Amazon's Consumer Feedback Voice of Customer Dashboard

If you want to learn about Amazon's Voice of the Customer dashboard, keep reading. This article covers everything you'll need to know, so you're up to date.

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9 Benefits of Customer Sentiment Analysis

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9 Benefits of Customer Sentiment Analysis

Customer expectations have never been higher - or more important. 84% of consumers report customer experience being as important as the product itself.

Feedback Analysis

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Why Everyone is Talking About Sentiment Analysis Using Product Review Data

Feedback Analysis

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Why Everyone is Talking About Sentiment Analysis Using Product Review Data

How can CPGs effectively mine data from product reviews and ratings?Companies have started to rely on sentiment analysis using product review data.

eCommerce

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Guide to Amazon SEO and Tips to Rank Organically on Amazon

eCommerce

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Guide to Amazon SEO and Tips to Rank Organically on Amazon

Wondering how your product can rank first on Amazon search? Read these top tips for Amazon SEO optimization.

eCommerce

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Natural Language Processing For eCommerce: Everything You Need To Know

eCommerce

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Natural Language Processing For eCommerce: Everything You Need To Know

Natural Language Processing or NLP's primary goal is to build a tool or a machine that better comprehends and responds to voice data or text, similar to how human beings think and respond.

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What is K-Means Clustering? Understanding the Natural Language Processing Method for Text Analysis

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What is K-Means Clustering? Understanding the Natural Language Processing Method for Text Analysis

Your customer's perception of your brand or product is one of the most important indicators of success. You want to know who they are, what they like and dislike, and what exactly they want.

Feedback Analysis

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Why is McKinsey Talking About Reviews & Ratings So Much This Year?

Feedback Analysis

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Why is McKinsey Talking About Reviews & Ratings So Much This Year?

Exploring three researched backed McKinsey publications about consumer Reviews & Ratings.

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The Secret to Understanding What Your Customers Love About Your Product — And What They Don't

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The Secret to Understanding What Your Customers Love About Your Product — And What They Don't

So, you've got a popular product on your hands. Congratulations! Of course, more sales don't mean you can stop paying attention to what your customers are saying.

Customer Experience

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4 Critical Questions You Can Answer with Consumer Reviews: Stay Agile in an Omnichannel World

Customer Experience

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4 Critical Questions You Can Answer with Consumer Reviews: Stay Agile in an Omnichannel World

Over the past decade and with the rise of eCommerce, it’s become clear that reviews & ratings data is highly unique as a data source.