Feedback Analysis

In today’s competitive landscape, brands rely heavily on consumer feedback to make informed business decisions. Many are considering building their own consumer feedback analytics platform to gain full control over their data and insights. However, this approach introduces several challenges, both in terms of initial setup and ongoing maintenance. Before you decide, here are 10 critical factors to consider.

Halloween candy isn’t tasting so sweet this year — at least not to consumers. Yogi analyzed 10,000+ organic reviews across 44 candy and chocolate brands and uncovered a steep drop in sentiment around price and value. With candy prices up 10.8% year-over-year, frustration over “shrinkflation” and rising costs is flooding consumer reviews. The findings highlight how quickly public perception can shift — and how continuous feedback monitoring can help brands catch these changes before they hit the headlines.

In a recent BWG Connect webinar, Yogi’s Chief Product Officer Heike Schirmer shared how leading brands are breaking down data silos and turning fragmented consumer feedback into unified, actionable insights. This recap highlights the key takeaways, real-world use cases, and the role of AI in modern voice of the consumer (VoC) strategy.

Nestlé USA shares how they use Yogi’s insights engine to turn product reviews into fast, strategic decisions.

Discover the top-performing sweet and salty snacks of the year—ranked by 6.9 million authentic consumer reviews. Backed by AI-powered sentiment analysis, these are the brands shoppers can’t stop talking about.

Amazon now requires written comments on certain product ratings. This shift could lower average ratings but provide richer feedback. Learn how it affects brands and review analysis.

Want to outpace your competitors? Competitive analysis is the key to unlocking market insights, refining product positioning, and strengthening marketing strategies. Learn how consumer goods brands use data-driven intelligence to benchmark performance, optimize pricing, and uncover new opportunities for growth.

The Super Bowl is the ultimate snacking event, and consumer preferences are shifting. Our latest analysis dives into the biggest trends in salty and sweet snacks, how freshness affects brand perception, and the role of AI-powered insights in optimizing product messaging. Stay ahead of the game with the latest snacking data!

Voice of the Customer (VoC) programs are essential for modern brands striving to stay competitive. In this comprehensive guide, learn what VoC is, why it matters, and how to build an effective program. Discover key data sources for universal VoC insights, actionable best practices, and real-world success stories from brands like Olly and Coffee Mate. Plus, see how Yogi’s AI-powered platform transforms customer feedback into meaningful business outcomes.

Discover key statistics on how consumer reviews shape buying decisions, brand loyalty, and the need for AI in analyzing customer feedback in 2024.