Yogi On-demand Webinar
2023 Ecommerce Trends And What They Mean for 2024
Featuring
Hillary Rivera
Yogi
Success Partner, Consumer Brands
Melissa Spitler
Hill’s pet
E-commerce Shopper Marketing Analyst
Join Yogi Head of Insights, Sogyel Lhungay, and Head of Marketing, Spencer Kelty, with BWG Strategy to discuss this year’s ecommerce trends and what they mean for 2024.
From the AI boom to groundbreaking omnichannel strategies, they unpack it all. Plus, dive into industry-wide consumer data to reveal what brands can expect in 2024.
You'll take a 30,000-foot view of the biggest industry-wide factors at play, and then deep dive into trend analysis for a variety of categories including CPG, personal care, and food and beverage.
- How to use customer sentiment to generate insights for product enhancement
- The impact of AI-generated reviews on the consumer experience
- How to leverage customer reviews to inform strategic marketing approaches
- The significance of prioritization and efficiency in product development
- Emerging marketing and product strategies to enhance product ratings
- How Amazon employs AI for personalized product recommendations
