Featuring
Hillary Rivera
Yogi
Success Partner, Consumer Brands
Melissa Spitler
Hill’s pet
E-commerce Shopper Marketing Analyst
Runtime
49
min
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Yogi On-demand Webinar

Leveraging AI to Make Consumer-Focused Decisions

Featuring
Hillary Rivera
Yogi
Success Partner, Consumer Brands
Melissa Spitler
Hill’s pet
E-commerce Shopper Marketing Analyst

This webinar dives into the dynamic shifts in the retail landscape and consumer behavior. Join BWG Strategy and Yogi CEO & Co-Founder Gautam Kanumuru to explore the power of AI in the consumer insights space and how it can revolutionize your approach to understanding consumer behavior. This session is designed for retail leaders, marketers, and data scientists eager to understand and adapt to the rapid changes influencing consumer decision-making processes today.

Key Takeaways:

  • Understanding Change: Unpack the factors driving the rapid transformation in the retail sector and how these impact consumer choices.
  • Mastering Data at Scale: Learn methodologies to effectively interpret and manage vast amounts of consumer data without getting overwhelmed.
  • AI-Driven Strategies: Explore how artificial intelligence can be harnessed in conjunction with consumer data to not only maintain but also expand market share amidst evolving industry dynamics.
  • Real-World Insights: Gain insights from case studies of top-performing brands that are successfully using AI to glean deep consumer insights and integrate these learnings into crucial decisions spanning marketing, product development, and innovation.

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