Featuring
Hillary Rivera
Yogi
Success Partner, Consumer Brands
Melissa Spitler
Hill’s pet
E-commerce Shopper Marketing Analyst
Runtime
25
min
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Yogi On-demand Webinar

M(AI)trix Retail AI Go-to-Market Series Part 1: Turning Consumer Insights into Winning Products

Featuring
Hillary Rivera
Yogi
Success Partner, Consumer Brands
Melissa Spitler
Hill’s pet
E-commerce Shopper Marketing Analyst

Gaining a deep understanding of consumer behavior and leveraging data-driven insights are now essential for staying competitive in retail. The first session of the "M(AI)trix Retail AI Go-to-Market Series" focused on how AI is transforming product proposition – from sparking innovation to fine-tuning pricing strategies. As we discussed in our segment, AI isn't just a tool; it's a game-changer that offers immense potential for growth and innovation.

During our portion of the webinar, featuring Yogi CEO and Co-Founder, Gautam Kanumuru, we explored how AI can revolutionize your approach to product development by transforming consumer insights into actionable strategies.

Key Takeaways:

  • AI-Driven Insights: Discover how AI tools can sift through vast amounts of shopper feedback to identify emerging trends and deep consumer preferences.
  • Real-World Success Stories: Learn from case studies where AI has played a pivotal role in making informed product decisions, reducing risks, and aligning teams around the voice of the consumer.
  • Strategic Advantage: Understand how leveraging AI in your product innovation process can help you stay ahead of the competition and resonate more effectively with your shoppers.
  • Actionable Data: See how raw data is transformed into clear, actionable strategies that drive product success and increase market relevance.
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