Featuring
Hillary Rivera
Yogi
Success Partner, Consumer Brands
Melissa Spitler
Hill’s pet
E-commerce Shopper Marketing Analyst
Runtime
min
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Yogi On-demand Webinar

Webinar: Unleashing the Hidden Power of User-Generated Content to Drive Engagement

Featuring
Hillary Rivera
Yogi
Success Partner, Consumer Brands
Melissa Spitler
Hill’s pet
E-commerce Shopper Marketing Analyst

In the webinar, dive into the untapped potential of User-Generated Content (UGC) for retailers and learn strategies to integrate it effectively into your strategic planning - including how to leverage competitor insights. Our discussion focuses on actionable methods to enhance customer engagement, foster brand authenticity, cultivate community, and make well-informed tactical and strategic choices.

In this dynamic discussion, we highlight the significance of product reviews, exploring a three-tier approach for optimizing them: immediate adjustments to product display pages, mid-term marketing positioning changes, and long-term roadmap planning for streamlined product lines and successful future launches.

Featured Speakers:

• Jaz Foster, Consumer Insights Manager - Challenger Brands, Colgate-Palmolive

• Nick Kaplan, Chief Growth & Innovation Officer, Saadia Group

• Ryan Monahan, CMO, REDCON1

• Gautam Kanumuru, Co-Founder/CEO, Yogi

• Allan Dick, Co-Founder, CommerceNext

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