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In today’s competitive landscape, brands rely heavily on consumer feedback to make informed business decisions. Many are considering building their own consumer feedback analytics platform to gain full control over their data and insights. However, this approach introduces several challenges, both in terms of initial setup and ongoing maintenance. Before you decide, here are 10 critical factors to consider.

Find out how leading consumer goods brands and CPGs handle the analysis of their product reviews at scale. With brand D2C websites, promotional programs like Influenster, and distribution networks like BazaarVoice and PowerReviews, the same review can appear in many places at once, making analytics complicated. Yogi resolves duplicate reviews and provides advanced filtering options for clean analytics.

Halloween candy isn’t tasting so sweet this year — at least not to consumers. Yogi analyzed 10,000+ organic reviews across 44 candy and chocolate brands and uncovered a steep drop in sentiment around price and value. With candy prices up 10.8% year-over-year, frustration over “shrinkflation” and rising costs is flooding consumer reviews. The findings highlight how quickly public perception can shift — and how continuous feedback monitoring can help brands catch these changes before they hit the headlines.

What if you could ask your data a question—and get a clear, trustworthy answer in seconds? Discover how Ask Yogi is changing the game for consumer brands by turning scattered feedback into instant insights.

In a recent BWG Connect webinar, Yogi’s Chief Product Officer Heike Schirmer shared how leading brands are breaking down data silos and turning fragmented consumer feedback into unified, actionable insights. This recap highlights the key takeaways, real-world use cases, and the role of AI in modern voice of the consumer (VoC) strategy.

Amazon has quietly rolled out more changes to how product ratings and reviews are collected and displayed—and these updates could impact your performance metrics and competitive analysis. This follow-up breaks down the latest shifts, what they mean for your product strategy, and how to adapt with tools like Yogi.

In today’s CPG landscape, perception often outweighs nutrition labels when consumers judge whether a product is “healthy.” This blog unpacks the evolving health conversation—from TikTok trends to protein-packed snacks—and introduces Yogi’s Health Perception Score (HPS), a new way for brands to measure their health halo based on real consumer sentiment. Learn how ingredient transparency, emotional resonance, and evolving ideals are shaping the future of health perception—and what that means for your brand.

Nestlé USA shares how they use Yogi’s insights engine to turn product reviews into fast, strategic decisions.

This post compares Amazon's AI-powered Rufus tool with Yogi’s advanced insights platform, demonstrating how Yogi offers deeper, more actionable data for brands, including multi-retailer sentiment analysis, competitive benchmarking, and historical trends.

Sweeping 2025 tariffs are reshaping the CPG industry, forcing brands to adapt supply chains, refine pricing, and monitor consumer sentiment in real time. Discover how an agile, data-driven approach helps businesses stay competitive in a volatile trade environment.