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In today’s CPG landscape, perception often outweighs nutrition labels when consumers judge whether a product is “healthy.” This blog unpacks the evolving health conversation—from TikTok trends to protein-packed snacks—and introduces Yogi’s Health Perception Score (HPS), a new way for brands to measure their health halo based on real consumer sentiment. Learn how ingredient transparency, emotional resonance, and evolving ideals are shaping the future of health perception—and what that means for your brand.

Nestlé USA shares how they use Yogi’s insights engine to turn product reviews into fast, strategic decisions.

This post compares Amazon's AI-powered Rufus tool with Yogi’s advanced insights platform, demonstrating how Yogi offers deeper, more actionable data for brands, including multi-retailer sentiment analysis, competitive benchmarking, and historical trends.

Sweeping 2025 tariffs are reshaping the CPG industry, forcing brands to adapt supply chains, refine pricing, and monitor consumer sentiment in real time. Discover how an agile, data-driven approach helps businesses stay competitive in a volatile trade environment.

Discover the top-performing sweet and salty snacks of the year—ranked by 6.9 million authentic consumer reviews. Backed by AI-powered sentiment analysis, these are the brands shoppers can’t stop talking about.

Amazon now requires written comments on certain product ratings. This shift could lower average ratings but provide richer feedback. Learn how it affects brands and review analysis.

AI is reshaping consumer shopping habits, from AI-driven search to automated purchases. Discover what CPG brands must do to stay visible, competitive, and ready for AI-powered retail.

Want to outpace your competitors? Competitive analysis is the key to unlocking market insights, refining product positioning, and strengthening marketing strategies. Learn how consumer goods brands use data-driven intelligence to benchmark performance, optimize pricing, and uncover new opportunities for growth.

Ferrero Rocher leads in texture, packaging, and flavor, setting the gold standard in premium chocolate. Discover why consumers favor it over Lindt, Toblerone, Ghirardelli, and Godiva.

The Super Bowl is the ultimate snacking event, and consumer preferences are shifting. Our latest analysis dives into the biggest trends in salty and sweet snacks, how freshness affects brand perception, and the role of AI-powered insights in optimizing product messaging. Stay ahead of the game with the latest snacking data!