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Explore every story, insight, and update from Yogi in one place. Here you’ll find our complete collection of articles covering everything from AI-powered analytics to evolving consumer trends, product innovation, and brand strategy. Whether you’re new to Yogi or catching up on past insights, this archive is your hub for understanding what drives smarter, more consumer-centric decisions.
Shopper Insights
2
mins read
Why You Shouldn't Buy Reese's in April
Shopper Insights
2
mins read
Why You Shouldn't Buy Reese's in April
The Easter season is a crucial time for confectionery brands, with consumers flocking to stores to stock up on seasonal treats. However, our analysis reveals a curious phenomenon that unfolds in the world of chocolate.
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Shopper Insights
2
mins read
Plant Based Protein Powder Beyond the Label: Exploring Texture Preferences
Shopper Insights
2
mins read
Plant Based Protein Powder Beyond the Label: Exploring Texture Preferences
The organic protein powder market has captured consumer interest, fueled by a growing desire for clean and sustainable products. However, amidst the hype, a concerning trend has emerged. Read more.
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Feedback Analysis
7
mins read
13 Statistics to Understand the Value of Voice of Customer Analysis for Consumer Goods Brands
Feedback Analysis
7
mins read
13 Statistics to Understand the Value of Voice of Customer Analysis for Consumer Goods Brands
Discover key statistics on how consumer reviews shape buying decisions, brand loyalty, and the need for AI in analyzing customer feedback in 2024.
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Shopper Insights
3
mins read
Samsonite: Paying the Price for Cutting Costs on Quality
Shopper Insights
3
mins read
Samsonite: Paying the Price for Cutting Costs on Quality
New Year, New You is well underway and for 11% of Americans, that means vowing to “travel more” as a 2024 resolution. However, for those planning to trade in their old luggage for some new gear, there may be bad news as Samsonite, one of the top luggage brands, is seeing some turbulence in its ratings. Learn more.
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Shopper Insights
4
mins read
Strategies that Stink: How Scent Can Make or Break Star Ratings
Shopper Insights
4
mins read
Strategies that Stink: How Scent Can Make or Break Star Ratings
In the world of high-end moisturizers, where every cream promises a touch of indulgence, a surprising factor is causing a wrinkle in customer satisfaction: the scent.Our analysis of 7 high-end moisturizers reveals that scent matters more than you think.
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Shopper Insights
2
mins read
Charged Conversations About Toothbrushes (And Quip's Comeback Story)
Shopper Insights
2
mins read
Charged Conversations About Toothbrushes (And Quip's Comeback Story)
Amidst the buzz of electric toothbrush innovations, a notable trend has emerged within consumer reviews across leading brands like Hum by Colgate, Oral-B, Philips Sonicare, and Quip. Read on to find out what makes a five star toothbrush according to consumers.
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Shopper Insights
3
mins read
Sniffing out a fake: How one product stays on top using promotional reviews
Shopper Insights
3
mins read
Sniffing out a fake: How one product stays on top using promotional reviews
In the world of men's skincare, two top themes emerge: Scent, with 30% of reviews mentioning it, and Moisturizing Effectiveness, accounting for 23% of the discussion. Read on to learn who wins and why.
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Shopper Insights
3
mins read
Pour one out for domestic beer: Why consumers prefer cervezas
Shopper Insights
3
mins read
Pour one out for domestic beer: Why consumers prefer cervezas
In the beer aisle, Flavor & Taste reign supreme, representing 35% of all mentions across 2,055 beer reviews. Garnish/Serving is the second most discussed theme accounting for 13% of the total. Find out which beers win and why.
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Shopper Insights
2
mins read
Raising the steaks for plant-based proteins (and why consumers have beef)
Shopper Insights
2
mins read
Raising the steaks for plant-based proteins (and why consumers have beef)
In the land of the plant-based meat market, NotCo stands at the forefront, boasting an impressive average star rating of 4.34. A deep dive into Yogi tells us why.
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Shopper Insights
3
mins read
How Consumers Drive Innovation: A Case Study in Blenders
Shopper Insights
3
mins read
How Consumers Drive Innovation: A Case Study in Blenders
As consumers continue to prioritize durability, brands are forced to revisit their design and manufacturing strategies, potentially driving innovation and elevating industry standards for product longevity. Read more.
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