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Explore every story, insight, and update from Yogi in one place. Here you’ll find our complete collection of articles covering everything from AI-powered analytics to evolving consumer trends, product innovation, and brand strategy. Whether you’re new to Yogi or catching up on past insights, this archive is your hub for understanding what drives smarter, more consumer-centric decisions.
Shopper Insights
3
mins read
Pour one out for domestic beer: Why consumers prefer cervezas
Shopper Insights
3
mins read
Pour one out for domestic beer: Why consumers prefer cervezas
In the beer aisle, Flavor & Taste reign supreme, representing 35% of all mentions across 2,055 beer reviews. Garnish/Serving is the second most discussed theme accounting for 13% of the total. Find out which beers win and why.
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Shopper Insights
2
mins read
Raising the steaks for plant-based proteins (and why consumers have beef)
Shopper Insights
2
mins read
Raising the steaks for plant-based proteins (and why consumers have beef)
In the land of the plant-based meat market, NotCo stands at the forefront, boasting an impressive average star rating of 4.34. A deep dive into Yogi tells us why.
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Shopper Insights
3
mins read
How Consumers Drive Innovation: A Case Study in Blenders
Shopper Insights
3
mins read
How Consumers Drive Innovation: A Case Study in Blenders
As consumers continue to prioritize durability, brands are forced to revisit their design and manufacturing strategies, potentially driving innovation and elevating industry standards for product longevity. Read more.
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Shopper Insights
2
mins read
How Puma Stole the Top Spot for Running Shoes
Shopper Insights
2
mins read
How Puma Stole the Top Spot for Running Shoes
With spring just around the corner, let's dive into a competitive dataset analyzing the world of performance running shoes.Puma stands out from the pack with an impressive average star rating of 4.72 stars, positioning itself 0.44 stars ahead of the competitor average. Digging deeper into Yogi tell us why.
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Shopper Insights
2
mins read
"The Pink Stuff" Case Study: Why Going Viral Isn't Everything
Shopper Insights
2
mins read
"The Pink Stuff" Case Study: Why Going Viral Isn't Everything
TikTok favorite, Stardrops “The Pink Stuff,” may be garnering the most review volume across all brands, but when looking at organic star rating, the product isn’t standing up to consumers’ expectations. At just 3.7 stars, the product is rated significantly below competitors. Read more.
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Shopper Insights
2
mins read
How Darn Tough Wins Among Popular Sock Brands
Shopper Insights
2
mins read
How Darn Tough Wins Among Popular Sock Brands
Darn Tough socks cracked the code on how to utilize competitor pain points to market and create a winning product - here's how they did it.
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5
mins read
Yogi Closes a Series A Round of Funding
5
mins read
Yogi Closes a Series A Round of Funding
Yogi, the Leading Consumer Product Insights Platform, Announces $10 Million Growth Equity Financing Led by Blueprint Equity
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Shopper Insights
2
mins read
The Skin Care Issue: Battle of the Viral Brands
Shopper Insights
2
mins read
The Skin Care Issue: Battle of the Viral Brands
In the slippery slope of skincare marketing, the message is clear: balance is king. Read on for three takeaway tips for brand marketers and product managers.
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Feedback Analysis
10
mins read
Complete Guide to Customer Feedback Analysis for Consumer Goods Brands
Feedback Analysis
10
mins read
Complete Guide to Customer Feedback Analysis for Consumer Goods Brands
Learn how to analyze customer feedback for your brand to understand voice of the customer. Read our complete guide to customer feedback analysis for consumer goods brands.
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Shopper Insights
2
mins read
Shampoo Market Realities: Bridging the Gap Between Brand Claims and Consumer Chatter
Shopper Insights
2
mins read
Shampoo Market Realities: Bridging the Gap Between Brand Claims and Consumer Chatter
Our deep dive into consumer reviews of 51 shampoos revealed that 19.3% of all shampoo reviews highlight the impact of the product on their hair’s texture. Read more.
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