Home
Blog

All Posts

All Posts

Explore every story, insight, and update from Yogi in one place. Here you’ll find our complete collection of articles covering everything from AI-powered analytics to evolving consumer trends, product innovation, and brand strategy. Whether you’re new to Yogi or catching up on past insights, this archive is your hub for understanding what drives smarter, more consumer-centric decisions.
Shopper Insights
3
mins read
How Consumers Drive Innovation: A Case Study in Blenders
Shopper Insights
3
mins read
How Consumers Drive Innovation: A Case Study in Blenders
As consumers continue to prioritize durability, brands are forced to revisit their design and manufacturing strategies, potentially driving innovation and elevating industry standards for product longevity. Read more.
Read more
Shopper Insights
2
mins read
How Puma Stole the Top Spot for Running Shoes
Shopper Insights
2
mins read
How Puma Stole the Top Spot for Running Shoes
With spring just around the corner, let's dive into a competitive dataset analyzing the world of performance running shoes.Puma stands out from the pack with an impressive average star rating of 4.72 stars, positioning itself 0.44 stars ahead of the competitor average. Digging deeper into Yogi tell us why.
Read more
Shopper Insights
2
mins read
"The Pink Stuff" Case Study: Why Going Viral Isn't Everything
Shopper Insights
2
mins read
"The Pink Stuff" Case Study: Why Going Viral Isn't Everything
TikTok favorite, Stardrops “The Pink Stuff,” may be garnering the most review volume across all brands, but when looking at organic star rating, the product isn’t standing up to consumers’ expectations. At just 3.7 stars, the product is rated significantly below competitors. Read more.
Read more
Shopper Insights
2
mins read
How Darn Tough Wins Among Popular Sock Brands
Shopper Insights
2
mins read
How Darn Tough Wins Among Popular Sock Brands
Darn Tough socks cracked the code on how to utilize competitor pain points to market and create a winning product - here's how they did it.
Read more
5
mins read
Yogi Closes a Series A Round of Funding
5
mins read
Yogi Closes a Series A Round of Funding
Yogi, the Leading Consumer Product Insights Platform, Announces $10 Million Growth Equity Financing Led by Blueprint Equity
Read more
Shopper Insights
2
mins read
The Skin Care Issue: Battle of the Viral Brands
Shopper Insights
2
mins read
The Skin Care Issue: Battle of the Viral Brands
In the slippery slope of skincare marketing, the message is clear: balance is king. Read on for three takeaway tips for brand marketers and product managers.
Read more
Feedback Analysis
10
mins read
Complete Guide to Customer Feedback Analysis for Consumer Goods Brands
Feedback Analysis
10
mins read
Complete Guide to Customer Feedback Analysis for Consumer Goods Brands
Learn how to analyze customer feedback for your brand to understand voice of the customer. Read our complete guide to customer feedback analysis for consumer goods brands.
Read more
Shopper Insights
2
mins read
Shampoo Market Realities: Bridging the Gap Between Brand Claims and Consumer Chatter
Shopper Insights
2
mins read
Shampoo Market Realities: Bridging the Gap Between Brand Claims and Consumer Chatter
Our deep dive into consumer reviews of 51 shampoos revealed that 19.3% of all shampoo reviews highlight the impact of the product on their hair’s texture. Read more.
Read more
Shopper Insights
3
mins read
Snack Aisle InsightsWire: What Consumers Care About in 2023
Shopper Insights
3
mins read
Snack Aisle InsightsWire: What Consumers Care About in 2023
Crumbling confidence in snack bar ingredients. Why Nature Valley and CLIF Bars are suffering in 2023.
Read more
Shopper Insights
2
mins read
Hall's Vs. Ricola: Battle of the Cough Drops
Shopper Insights
2
mins read
Hall's Vs. Ricola: Battle of the Cough Drops
As cold & flu season descends upon us, families start stocking up on their go-to cough drop brands like Halls. But recently, the iconic brand has been stumbling in the eyes of consumers and reviewers. Find out why.
Read more