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Explore every story, insight, and update from Yogi in one place. Here you’ll find our complete collection of articles covering everything from AI-powered analytics to evolving consumer trends, product innovation, and brand strategy. Whether you’re new to Yogi or catching up on past insights, this archive is your hub for understanding what drives smarter, more consumer-centric decisions.
5
mins read
Yogi Closes a Series A Round of Funding
5
mins read
Yogi Closes a Series A Round of Funding
Yogi, the Leading Consumer Product Insights Platform, Announces $10 Million Growth Equity Financing Led by Blueprint Equity
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Shopper Insights
2
mins read
The Skin Care Issue: Battle of the Viral Brands
Shopper Insights
2
mins read
The Skin Care Issue: Battle of the Viral Brands
In the slippery slope of skincare marketing, the message is clear: balance is king. Read on for three takeaway tips for brand marketers and product managers.
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Feedback Analysis
10
mins read
Complete Guide to Customer Feedback Analysis for Consumer Goods Brands
Feedback Analysis
10
mins read
Complete Guide to Customer Feedback Analysis for Consumer Goods Brands
Learn how to analyze customer feedback for your brand to understand voice of the customer. Read our complete guide to customer feedback analysis for consumer goods brands.
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Shopper Insights
2
mins read
Shampoo Market Realities: Bridging the Gap Between Brand Claims and Consumer Chatter
Shopper Insights
2
mins read
Shampoo Market Realities: Bridging the Gap Between Brand Claims and Consumer Chatter
Our deep dive into consumer reviews of 51 shampoos revealed that 19.3% of all shampoo reviews highlight the impact of the product on their hair’s texture. Read more.
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Shopper Insights
3
mins read
Snack Aisle InsightsWire: What Consumers Care About in 2023
Shopper Insights
3
mins read
Snack Aisle InsightsWire: What Consumers Care About in 2023
Crumbling confidence in snack bar ingredients. Why Nature Valley and CLIF Bars are suffering in 2023.
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Shopper Insights
2
mins read
Hall's Vs. Ricola: Battle of the Cough Drops
Shopper Insights
2
mins read
Hall's Vs. Ricola: Battle of the Cough Drops
As cold & flu season descends upon us, families start stocking up on their go-to cough drop brands like Halls. But recently, the iconic brand has been stumbling in the eyes of consumers and reviewers. Find out why.
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Shopper Insights
3
mins read
The Decline of the SlimFast Shake
Shopper Insights
3
mins read
The Decline of the SlimFast Shake
SlimFast is known for its shakes, bars, and packaged meals that promise swift weight loss and convenient nutrition. The brand’s iconic shake has seen a steep decline from a 4.2 star average in 2020 to a less-impressive 3.8 stars by 2023. Learn why.
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Shopper Insights
2
mins read
Shower Power: Assessing Consumer Preferences in the Body Wash Space
Shopper Insights
2
mins read
Shower Power: Assessing Consumer Preferences in the Body Wash Space
Navigating the crowded waters of the body wash market is tough. With dozens of products lining the shelves of retailers like Target and Walmart, consumers are diving deep into reviews to ensure their skin is in good hands.
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Shopper Insights
3
mins read
From Foam to Fame: Neutrogena Body Wash's Splashy Success Story
Shopper Insights
3
mins read
From Foam to Fame: Neutrogena Body Wash's Splashy Success Story
With an endless array of brightly colored body washes available on shelves, standing out among the frothy competition is no small feat. However, Neutrogena seems to have cracked the code while CeraVe garners lackluster reviews. What can we learn? Find out here.
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Feedback Analysis
7
mins read
How to measure customer sentiment (and why you should be doing it)
Feedback Analysis
7
mins read
How to measure customer sentiment (and why you should be doing it)
Customer sentiment analysis is more than just a nice-to-have, it’s a strategic imperative for consumer brands. Read more to learn how brands are measuring customer sentiment and leveraging consumer insights.
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