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Explore every story, insight, and update from Yogi in one place. Here you’ll find our complete collection of articles covering everything from AI-powered analytics to evolving consumer trends, product innovation, and brand strategy. Whether you’re new to Yogi or catching up on past insights, this archive is your hub for understanding what drives smarter, more consumer-centric decisions.
Shopper Insights
3
mins read
The Decline of the SlimFast Shake
Shopper Insights
3
mins read
The Decline of the SlimFast Shake
SlimFast is known for its shakes, bars, and packaged meals that promise swift weight loss and convenient nutrition. The brand’s iconic shake has seen a steep decline from a 4.2 star average in 2020 to a less-impressive 3.8 stars by 2023. Learn why.
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Shopper Insights
2
mins read
Shower Power: Assessing Consumer Preferences in the Body Wash Space
Shopper Insights
2
mins read
Shower Power: Assessing Consumer Preferences in the Body Wash Space
Navigating the crowded waters of the body wash market is tough. With dozens of products lining the shelves of retailers like Target and Walmart, consumers are diving deep into reviews to ensure their skin is in good hands.
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Shopper Insights
3
mins read
From Foam to Fame: Neutrogena Body Wash's Splashy Success Story
Shopper Insights
3
mins read
From Foam to Fame: Neutrogena Body Wash's Splashy Success Story
With an endless array of brightly colored body washes available on shelves, standing out among the frothy competition is no small feat. However, Neutrogena seems to have cracked the code while CeraVe garners lackluster reviews. What can we learn? Find out here.
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Feedback Analysis
7
mins read
How to measure customer sentiment (and why you should be doing it)
Feedback Analysis
7
mins read
How to measure customer sentiment (and why you should be doing it)
Customer sentiment analysis is more than just a nice-to-have, it’s a strategic imperative for consumer brands. Read more to learn how brands are measuring customer sentiment and leveraging consumer insights.
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Shopper Insights
2
mins read
The Lotion Aisle: A Slippery Slope for Vaseline
Shopper Insights
2
mins read
The Lotion Aisle: A Slippery Slope for Vaseline
The lotion aisle in any grocery store is full of options. In this highly competitive space, Euverin Advanced Repair lotion is winning while Vaseline Intensive Care Body Lotion has declined in popularity and customer sentiment. Find out why.
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Shopper Insights
2
mins read
The Fall of the Roomba Empire
Shopper Insights
2
mins read
The Fall of the Roomba Empire
Cleaning up one's act in the dynamic world of consumer electronics is paramount. iRobot, once the poster child for automated home cleaning, now grapples with a tarnishing reputation.
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Shopper Insights
mins read
The Soundoff Issue: Earbuds
Shopper Insights
mins read
The Soundoff Issue: Earbuds
Beats and Bose Vie for Auditory Supremacy. Learn how leading brands compete for the highest-rated earbuds.
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Shopper Insights
3
mins read
Toe-tally Amazing! Running shoe ratings that run the show
Shopper Insights
3
mins read
Toe-tally Amazing! Running shoe ratings that run the show
In the running world, finding that perfect shoe that will last for hundreds of miles, yet leave your ankles and arches free from pain is a rare find. Yet, recent consumer reviews have unequivocally declared the Adidas Ultraboost 22 as the standout, find out why.
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Shopper Insights
2
mins read
From Hot Challenge to Hot Mess
Shopper Insights
2
mins read
From Hot Challenge to Hot Mess
Paqui chips have sizzled their way into the snacking scene, thanks in part to their fiery "One Chip Challenge". The viral phenomenon met a tragic end earlier this month, prompting the company to pull the product from shelves.
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PDP
7
mins read
The Formula for a Winning Amazon Product Description Page: Best Practices & Strategic Tips
PDP
7
mins read
The Formula for a Winning Amazon Product Description Page: Best Practices & Strategic Tips
Ready to generate thousands of sales and five-star reviews? Learn how to create a winning Amazon Product Description Page. Boost traffic and sales with simple tips and best practices. Read now.
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