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eCommerce
6
mins read
How Amazon Product Variations are Reshaping Review Performance
eCommerce
6
mins read
How Amazon Product Variations are Reshaping Review Performance
Amazon quietly changed how reviews work across product variations, and brands are waking up to lower review counts overnight. Yogi CEO Gautam Kanumuru joined the Digital Deep Dive podcast to explain what's actually happening, why Amazon really made the move (hint: it's about AI, not just consumer trust), and what it means for how your products get discovered and recommended going forward.
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How Amazon Product Variations are Reshaping Review Performance

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eCommerce
8
mins read
Guide to Amazon SEO and Tips to Rank Organically on Amazon
eCommerce
8
mins read
Guide to Amazon SEO and Tips to Rank Organically on Amazon
Wondering how your product can rank first on Amazon search? Read these top tips for Amazon SEO optimization.
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Guide to Amazon SEO and Tips to Rank Organically on Amazon
Feedback Analysis
6
mins read
Why is McKinsey Talking About Reviews & Ratings So Much This Year?
Feedback Analysis
6
mins read
Why is McKinsey Talking About Reviews & Ratings So Much This Year?
Exploring three researched backed McKinsey publications about consumer Reviews & Ratings.
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Why is McKinsey Talking About Reviews & Ratings So Much This Year?
Customer Experience & Care
5
mins read
4 Critical Questions You Can Answer with Consumer Reviews: Stay Agile in an Omnichannel World
Customer Experience & Care
5
mins read
4 Critical Questions You Can Answer with Consumer Reviews: Stay Agile in an Omnichannel World
Over the past decade and with the rise of eCommerce, it’s become clear that reviews & ratings data is highly unique as a data source.
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4 Critical Questions You Can Answer with Consumer Reviews: Stay Agile in an Omnichannel World
3
mins read
What Oatly and the Alt-Milk Revolution Can Teach Us About the Importance Of Consumer Sentiment
3
mins read
What Oatly and the Alt-Milk Revolution Can Teach Us About the Importance Of Consumer Sentiment
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What Oatly and the Alt-Milk Revolution Can Teach Us About the Importance Of Consumer Sentiment
3
mins read
The Secret to Understanding What Your Customers Love About Your Product — And What They Don't
3
mins read
The Secret to Understanding What Your Customers Love About Your Product — And What They Don't
So, you've got a popular product on your hands. Congratulations! Of course, more sales don't mean you can stop paying attention to what your customers are saying.
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The Secret to Understanding What Your Customers Love About Your Product — And What They Don't
eCommerce
4
mins read
Why You're Doing Product Descriptions All Wrong - And How To Fix It
eCommerce
4
mins read
Why You're Doing Product Descriptions All Wrong - And How To Fix It
When you're selling a product online, it can be tempting to focus on rising above the noise and making a splash.
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Why You're Doing Product Descriptions All Wrong - And How To Fix It
Customer Experience & Care
4
mins read
Men's and Women's Fragrances, What Consumers are Saying
Customer Experience & Care
4
mins read
Men's and Women's Fragrances, What Consumers are Saying
After careful analysis of the current state of men’s and women’s fragrances in the market, it is clearer that while the popularity of certain brands has only increased within the last five years, the opinions have been polarizing.
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Men's and Women's Fragrances, What Consumers are Saying
Feedback Analysis
3
mins read
Using User-Generated Content & Customer Feedback for Value Proposition
Feedback Analysis
3
mins read
Using User-Generated Content & Customer Feedback for Value Proposition
User-generated content is the best tool when you want to understand your business's value to your consumers.
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Using User-Generated Content & Customer Feedback for Value Proposition
Customer Experience & Care
5
mins read
Ready-to Drink Hard Seltzer Continues to Dominate
Customer Experience & Care
5
mins read
Ready-to Drink Hard Seltzer Continues to Dominate
So what is driving this meteoric growth of hard seltzer?
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Ready-to Drink Hard Seltzer Continues to Dominate
AI
3
mins read
Applying Machine Learning Tools to Customer Experience
AI
3
mins read
Applying Machine Learning Tools to Customer Experience
The age of big data has fundamentally changed the way we do business.
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Applying Machine Learning Tools to Customer Experience
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