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Hidden Challenges of DIY Consumer Insights
Feedback Analysis
6
mins read
Hidden Challenges of DIY Consumer Insights
In today’s competitive landscape, brands rely heavily on consumer feedback to make informed business decisions. Many are considering building their own consumer feedback analytics platform to gain full control over their data and insights. However, this approach introduces several challenges, both in terms of initial setup and ongoing maintenance. Before you decide, here are 10 critical factors to consider.
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Hidden Challenges of DIY Consumer Insights

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3
mins read
The Secret to Understanding What Your Customers Love About Your Product — And What They Don't
3
mins read
The Secret to Understanding What Your Customers Love About Your Product — And What They Don't
So, you've got a popular product on your hands. Congratulations! Of course, more sales don't mean you can stop paying attention to what your customers are saying.
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The Secret to Understanding What Your Customers Love About Your Product — And What They Don't
PDP
4
mins read
Why You're Doing Product Descriptions All Wrong - And How To Fix It
PDP
4
mins read
Why You're Doing Product Descriptions All Wrong - And How To Fix It
When you're selling a product online, it can be tempting to focus on rising above the noise and making a splash.
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Why You're Doing Product Descriptions All Wrong - And How To Fix It
Customer Experience & Care
4
mins read
Men's and Women's Fragrances, What Consumers are Saying
Customer Experience & Care
4
mins read
Men's and Women's Fragrances, What Consumers are Saying
After careful analysis of the current state of men’s and women’s fragrances in the market, it is clearer that while the popularity of certain brands has only increased within the last five years, the opinions have been polarizing.
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Men's and Women's Fragrances, What Consumers are Saying
Feedback Analysis
3
mins read
Using User-Generated Content & Customer Feedback for Value Proposition
Feedback Analysis
3
mins read
Using User-Generated Content & Customer Feedback for Value Proposition
User-generated content is the best tool when you want to understand your business's value to your consumers.
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Using User-Generated Content & Customer Feedback for Value Proposition
Customer Experience & Care
5
mins read
Ready-to Drink Hard Seltzer Continues to Dominate
Customer Experience & Care
5
mins read
Ready-to Drink Hard Seltzer Continues to Dominate
So what is driving this meteoric growth of hard seltzer?
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Ready-to Drink Hard Seltzer Continues to Dominate
AI
3
mins read
Applying Machine Learning Tools to Customer Experience
AI
3
mins read
Applying Machine Learning Tools to Customer Experience
The age of big data has fundamentally changed the way we do business.
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Applying Machine Learning Tools to Customer Experience
Customer Experience & Care
6
mins read
Designing Your Customer Experience Strategy
Customer Experience & Care
6
mins read
Designing Your Customer Experience Strategy
Companies that excel at customer experience grow revenues up to 8% above others in their industries.
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Designing Your Customer Experience Strategy
Feedback Analysis
3
mins read
Sentiment Analysis: Everything You Need to Know
Feedback Analysis
3
mins read
Sentiment Analysis: Everything You Need to Know
A key ingredient for organizational success in the global entrepreneurial ecosystem is a company's ability to form lasting connections with consumers.
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Sentiment Analysis: Everything You Need to Know
Feedback Analysis
5
mins read
Competitor Analysis: Why Your Business Needs It
Feedback Analysis
5
mins read
Competitor Analysis: Why Your Business Needs It
There are over thirty million businesses in the US, which account for 99.9% of all companies.
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Competitor Analysis: Why Your Business Needs It
Customer Experience & Care
3
mins read
Customer Segmentation 101
Customer Experience & Care
3
mins read
Customer Segmentation 101
The rise of big data and machine learning has enabled companies to understand more about their customers than anyone dreamed possible just a decade or so ago.
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Customer Segmentation 101