In the webinar, dive into the untapped potential of User-Generated Content (UGC) for retailers and learn strategies to integrate it effectively into your strategic planning - including how to leverage competitor insights. Our discussion focuses on actionable methods to enhance customer engagement, foster brand authenticity, cultivate community, and make well-informed tactical and strategic choices.
In this dynamic discussion, we highlight the significance of product reviews, exploring a three-tier approach for optimizing them: immediate adjustments to product display pages, mid-term marketing positioning changes, and long-term roadmap planning for streamlined product lines and successful future launches.
• Jaz Foster, Consumer Insights Manager - Challenger Brands, Colgate-Palmolive
• Nick Kaplan, Chief Growth & Innovation Officer, Saadia Group
• Ryan Monahan, CMO, REDCON1
• Gautam Kanumuru, Co-Founder/CEO, Yogi
• Allan Dick, Co-Founder, CommerceNext