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AI & Tech

Artificial intelligence is transforming how consumer brands listen, learn, and lead. In this section, explore how Yogi’s purpose-built AI and advanced natural language processing uncover what shoppers are really saying—across every channel and every product. From automation breakthroughs to data-driven insights, our AI & Tech stories show how teams use smarter tools to make faster, more confident decisions.
Shopper Insights
3
mins read
From Foam to Fame: Neutrogena Body Wash's Splashy Success Story
Shopper Insights
3
mins read
From Foam to Fame: Neutrogena Body Wash's Splashy Success Story
With an endless array of brightly colored body washes available on shelves, standing out among the frothy competition is no small feat. However, Neutrogena seems to have cracked the code while CeraVe garners lackluster reviews. What can we learn? Find out here.
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Feedback Analysis
7
mins read
How to measure customer sentiment (and why you should be doing it)
Feedback Analysis
7
mins read
How to measure customer sentiment (and why you should be doing it)
Customer sentiment analysis is more than just a nice-to-have, it’s a strategic imperative for consumer brands. Read more to learn how brands are measuring customer sentiment and leveraging consumer insights.
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Shopper Insights
2
mins read
The Lotion Aisle: A Slippery Slope for Vaseline
Shopper Insights
2
mins read
The Lotion Aisle: A Slippery Slope for Vaseline
The lotion aisle in any grocery store is full of options. In this highly competitive space, Euverin Advanced Repair lotion is winning while Vaseline Intensive Care Body Lotion has declined in popularity and customer sentiment. Find out why.
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Shopper Insights
2
mins read
The Fall of the Roomba Empire
Shopper Insights
2
mins read
The Fall of the Roomba Empire
Cleaning up one's act in the dynamic world of consumer electronics is paramount. iRobot, once the poster child for automated home cleaning, now grapples with a tarnishing reputation.
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Shopper Insights
mins read
The Soundoff Issue: Earbuds
Shopper Insights
mins read
The Soundoff Issue: Earbuds
Beats and Bose Vie for Auditory Supremacy. Learn how leading brands compete for the highest-rated earbuds.
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Shopper Insights
3
mins read
Toe-tally Amazing! Running shoe ratings that run the show
Shopper Insights
3
mins read
Toe-tally Amazing! Running shoe ratings that run the show
In the running world, finding that perfect shoe that will last for hundreds of miles, yet leave your ankles and arches free from pain is a rare find. Yet, recent consumer reviews have unequivocally declared the Adidas Ultraboost 22 as the standout, find out why.
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Shopper Insights
2
mins read
From Hot Challenge to Hot Mess
Shopper Insights
2
mins read
From Hot Challenge to Hot Mess
Paqui chips have sizzled their way into the snacking scene, thanks in part to their fiery "One Chip Challenge". The viral phenomenon met a tragic end earlier this month, prompting the company to pull the product from shelves.
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eCommerce
7
mins read
The Formula for a Winning Amazon Product Description Page: Best Practices & Strategic Tips
eCommerce
7
mins read
The Formula for a Winning Amazon Product Description Page: Best Practices & Strategic Tips
Ready to generate thousands of sales and five-star reviews? Learn how to create a winning Amazon Product Description Page. Boost traffic and sales with simple tips and best practices. Read now.
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Shopper Insights
3
mins read
Not So Vital Anymore? Vital Proteins' Packaging Pains
Shopper Insights
3
mins read
Not So Vital Anymore? Vital Proteins' Packaging Pains
Vital Protein demonstrates how important it is to consistently track customer feedback. What worked for your consumers last year may be their biggest gripe today. 
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Shopper Insights
3
mins read
Chutes & Ladders: The Slippery Slope of Board Game Ratings
Shopper Insights
3
mins read
Chutes & Ladders: The Slippery Slope of Board Game Ratings
Long-time board game manufacturers Hasbro and Pressman are celebrating their centennial birthdays, but the game creators may have to stop the celebrations there as both companies are seeing sharp declines in customer ratings. Find out why.
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