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Explore every story, insight, and update from Yogi in one place. Here you’ll find our complete collection of articles covering everything from AI-powered analytics to evolving consumer trends, product innovation, and brand strategy. Whether you’re new to Yogi or catching up on past insights, this archive is your hub for understanding what drives smarter, more consumer-centric decisions.
Feedback Analysis
4
mins read
How to Get Started With Review Analysis
Feedback Analysis
4
mins read
How to Get Started With Review Analysis
Learn how to develop an online product review and customer sentiment analysis strategy for your organization, no matter how large.
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Feedback Analysis
4
mins read
What to Know Before Getting Started with Product Review Analysis
Feedback Analysis
4
mins read
What to Know Before Getting Started with Product Review Analysis
Interested in online product review analysis for your consumer goods brand? Start here to find out everything you need to know before getting started.
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Feedback Analysis
6
mins read
Reviews 101: Fueling Sales with Product Reviews
Feedback Analysis
6
mins read
Reviews 101: Fueling Sales with Product Reviews
Product reviews impact every part of a consumer goods brand, especially marketing, product, customer success, and insights teams. Learn how to fuel sales using customer reviews.
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AI
6
mins read
The Future of Reviews: Amazon AI Summaries
AI
6
mins read
The Future of Reviews: Amazon AI Summaries
Amazon has rolled out a new feature that uses generative AI to analyze a product’s reviews and provide a brief synopsis in plain language, highlighting the most common features and themes mentioned. Learn what this means for the CPG industry.
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eCommerce
10
mins read
Yogi Industry Report: Snack and Protein Bars 2023 Part 2
eCommerce
10
mins read
Yogi Industry Report: Snack and Protein Bars 2023 Part 2
Yogi's customer sentiment solution introduces Part 2 of our Snack & Protein Bar Industry Report featuring granular insights based on customer feedback data. Read now.
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eCommerce
12
mins read
Yogi Industry Report: Snack and Protein Bars 2023 Part 1
eCommerce
12
mins read
Yogi Industry Report: Snack and Protein Bars 2023 Part 1
Learn about Consumer Segments, Shopping Habits, Marketing, and Meta-Review data in the Protein and Snack/Breakfast Bar industry. In this research, based on nearly 1 million data points, we analyze how brands, products, and product attributes are perceived by consumers, and how brands can capitalize on market opportunities.
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eCommerce
3
mins read
FTC Rules Review Hijacking is Dead, What This Means for Review Strategy
eCommerce
3
mins read
FTC Rules Review Hijacking is Dead, What This Means for Review Strategy
For the first time ever, the FTC has enforced action in a case involving “review hijacking”, or deceptive manipulation of online product reviews. Learn what this means for brands moving forward and how a strong shopper sentiment analysis strategy is more important now than ever. Read now.
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eCommerce
6
mins read
How CPGs Can Leverage Reviews & Ratings to Increase Conversion Rates Quickly and Increase Agility
eCommerce
6
mins read
How CPGs Can Leverage Reviews & Ratings to Increase Conversion Rates Quickly and Increase Agility
Learn how CPGs can use online product reviews in increase conversion rates by quantifying Customer Sentiment and Voice of the Customer.
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Customer Experience
8
mins read
What is Customer Sentiment and Why is it Important
Customer Experience
8
mins read
What is Customer Sentiment and Why is it Important
CPG's are using Customer Sentiment to define Voice of Customer and inform business decisions. Learn everything you need to know about customer sentiment. Read more.
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5
mins read
What Makes a Good Star Rating for Products in Different Industries
5
mins read
What Makes a Good Star Rating for Products in Different Industries
Shopper confidence is heavily impacted by online ratings and reviews. Learn what constitutes as a good star rating in 10 different consumer goods industries.
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