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Explore every story, insight, and update from Yogi in one place. Here you’ll find our complete collection of articles covering everything from AI-powered analytics to evolving consumer trends, product innovation, and brand strategy. Whether you’re new to Yogi or catching up on past insights, this archive is your hub for understanding what drives smarter, more consumer-centric decisions.
Shopper Insights
2
mins read
Blowin' Away the Competition: Revlon's Review Reign
Shopper Insights
2
mins read
Blowin' Away the Competition: Revlon's Review Reign
The crowded hair styling tools category of dryers, irons, and wands spans everything from upmarket offerings from T3 and Dyson to mass-market offerings from Conair and Remington. However, no brand has more clearly dominated the consumer conversation over the last 5 years than Revlon,
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Shopper Insights
2
mins read
Troubled Waters: Branson's Cruise Liner Hits Choppy Customer Reviews
Shopper Insights
2
mins read
Troubled Waters: Branson's Cruise Liner Hits Choppy Customer Reviews
The luxury cruise ship’s star rating declined from 4.6 to 3.9 stars. And it could easily have been avoided. How? By listening to customers. Learn more.
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Feedback Analysis
4
mins read
Review Syndication Explained: Boosting Reach and Credibility
Feedback Analysis
4
mins read
Review Syndication Explained: Boosting Reach and Credibility
Today, we'll explore what review syndication is, why it's essential for brands, how it works, and who benefits from this powerful marketing strategy.
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Shopper Insights
2
mins read
The Barbie Wire: An Icon's Winning Formula 🎀
Shopper Insights
2
mins read
The Barbie Wire: An Icon's Winning Formula 🎀
Learn how to uncover key insights as we explore the customer comparisons between Barbie and her competition.
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Shopper Insights
2
mins read
How Product Titles Drive Conversions & Organic Traffic
Shopper Insights
2
mins read
How Product Titles Drive Conversions & Organic Traffic
Discover surprising customer language insights to gain a competitive edge. Maximize visibility & conversions with optimized product titles.
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Feedback Analysis
5
mins read
Developing Your Reviews & Ratings Strategy Roadmap
Feedback Analysis
5
mins read
Developing Your Reviews & Ratings Strategy Roadmap
Learn how to develop an online product review and customer sentiment analysis strategy for your organization, no matter how large.
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Feedback Analysis
4
mins read
How to Get Started With Review Analysis
Feedback Analysis
4
mins read
How to Get Started With Review Analysis
Learn how to develop an online product review and customer sentiment analysis strategy for your organization, no matter how large.
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Feedback Analysis
4
mins read
What to Know Before Getting Started with Product Review Analysis
Feedback Analysis
4
mins read
What to Know Before Getting Started with Product Review Analysis
Interested in online product review analysis for your consumer goods brand? Start here to find out everything you need to know before getting started.
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Feedback Analysis
6
mins read
Reviews 101: Fueling Sales with Product Reviews
Feedback Analysis
6
mins read
Reviews 101: Fueling Sales with Product Reviews
Product reviews impact every part of a consumer goods brand, especially marketing, product, customer success, and insights teams. Learn how to fuel sales using customer reviews.
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AI
6
mins read
The Future of Reviews: Amazon AI Summaries
AI
6
mins read
The Future of Reviews: Amazon AI Summaries
Amazon has rolled out a new feature that uses generative AI to analyze a product’s reviews and provide a brief synopsis in plain language, highlighting the most common features and themes mentioned. Learn what this means for the CPG industry.
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