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eCommerce

mins read

Yogi Industry Report: Snack and Protein Bars 2023 Part 1

eCommerce

mins read

Yogi Industry Report: Snack and Protein Bars 2023 Part 1

Learn about Consumer Segments, Shopping Habits, Marketing, and Meta-Review data in the Protein and Snack/Breakfast Bar industry. In this research, based on nearly 1 million data points, we analyze how brands, products, and product attributes are perceived by consumers, and how brands can capitalize on market opportunities.

eCommerce

mins read

FTC Rules Review Hijacking is Dead, What This Means for Review Strategy

eCommerce

mins read

FTC Rules Review Hijacking is Dead, What This Means for Review Strategy

For the first time ever, the FTC has enforced action in a case involving “review hijacking”, or deceptive manipulation of online product reviews. Learn what this means for brands moving forward and how a strong shopper sentiment analysis strategy is more important now than ever. Read now.

Feedback Analysis

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Why Everyone is Talking About Sentiment Analysis Using Product Review Data

Feedback Analysis

mins read

Why Everyone is Talking About Sentiment Analysis Using Product Review Data

How can CPGs effectively mine data from product reviews and ratings?Companies have started to rely on sentiment analysis using product review data.

mins read

What Makes a Good Star Rating for Products in Different Industries

mins read

What Makes a Good Star Rating for Products in Different Industries

Shopper confidence is heavily impacted by online ratings and reviews. Learn what constitutes as a good star rating in 10 different consumer goods industries.

eCommerce

mins read

How CPGs Can Leverage Reviews & Ratings to Increase Conversion Rates Quickly and Increase Agility

eCommerce

mins read

How CPGs Can Leverage Reviews & Ratings to Increase Conversion Rates Quickly and Increase Agility

Learn how CPGs can use online product reviews in increase conversion rates by quantifying Customer Sentiment and Voice of the Customer.

Feedback Analysis

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Webinar Recap: Emerging 2023 Trends & Predictions for CPG Based on Customer Sentiment Data

Feedback Analysis

mins read

Webinar Recap: Emerging 2023 Trends & Predictions for CPG Based on Customer Sentiment Data

In a recent webinar, Yogi leadership discusses the latest trends & forecasts for CPGs based on Customer Sentiment data from Yogi’s Product Sentiment platform.

Feedback Analysis

mins read

Star Ratings vs Customer Sentiment: Why Star Ratings Alone Aren't Enough

Feedback Analysis

mins read

Star Ratings vs Customer Sentiment: Why Star Ratings Alone Aren't Enough

Star rating and customer sentiment are two of the most important metrics in eCommerce today. Understand the difference so you can create impactful strategies.

Customer Experience & Care

mins read

How to Measure Customer Sentiment (for CPGs)

Customer Experience & Care

mins read

How to Measure Customer Sentiment (for CPGs)

It’s no question that understanding customer sentiment is a key part of any omnichannel eCommerce strategy. Learn how enterprise CPGs are measuring customer sentiment. Read more.

Customer Experience & Care

mins read

What is Customer Sentiment and Why is it Important

Customer Experience & Care

mins read

What is Customer Sentiment and Why is it Important

CPG's are using Customer Sentiment to define Voice of Customer and inform business decisions. Learn everything you need to know about customer sentiment. Read more.