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eCommerce
6
mins read
How Amazon Product Variations are Reshaping Review Performance
eCommerce
6
mins read
How Amazon Product Variations are Reshaping Review Performance
Amazon quietly changed how reviews work across product variations, and brands are waking up to lower review counts overnight. Yogi CEO Gautam Kanumuru joined the Digital Deep Dive podcast to explain what's actually happening, why Amazon really made the move (hint: it's about AI, not just consumer trust), and what it means for how your products get discovered and recommended going forward.
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How Amazon Product Variations are Reshaping Review Performance

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Shopper Insights
2
mins read
The Fall of the Roomba Empire
Shopper Insights
2
mins read
The Fall of the Roomba Empire
Cleaning up one's act in the dynamic world of consumer electronics is paramount. iRobot, once the poster child for automated home cleaning, now grapples with a tarnishing reputation.
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The Fall of the Roomba Empire
Shopper Insights
mins read
The Soundoff Issue: Earbuds
Shopper Insights
mins read
The Soundoff Issue: Earbuds
Beats and Bose Vie for Auditory Supremacy. Learn how leading brands compete for the highest-rated earbuds.
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The Soundoff Issue: Earbuds
Shopper Insights
3
mins read
Toe-tally Amazing! Running shoe ratings that run the show
Shopper Insights
3
mins read
Toe-tally Amazing! Running shoe ratings that run the show
In the running world, finding that perfect shoe that will last for hundreds of miles, yet leave your ankles and arches free from pain is a rare find. Yet, recent consumer reviews have unequivocally declared the Adidas Ultraboost 22 as the standout, find out why.
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Toe-tally Amazing! Running shoe ratings that run the show
Shopper Insights
2
mins read
From Hot Challenge to Hot Mess
Shopper Insights
2
mins read
From Hot Challenge to Hot Mess
Paqui chips have sizzled their way into the snacking scene, thanks in part to their fiery "One Chip Challenge". The viral phenomenon met a tragic end earlier this month, prompting the company to pull the product from shelves.
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From Hot Challenge to Hot Mess
eCommerce
7
mins read
The Formula for a Winning Amazon Product Description Page: Best Practices & Strategic Tips
eCommerce
7
mins read
The Formula for a Winning Amazon Product Description Page: Best Practices & Strategic Tips
Ready to generate thousands of sales and five-star reviews? Learn how to create a winning Amazon Product Description Page. Boost traffic and sales with simple tips and best practices. Read now.
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The Formula for a Winning Amazon Product Description Page: Best Practices & Strategic Tips
Shopper Insights
3
mins read
Not So Vital Anymore? Vital Proteins' Packaging Pains
Shopper Insights
3
mins read
Not So Vital Anymore? Vital Proteins' Packaging Pains
Vital Protein demonstrates how important it is to consistently track customer feedback. What worked for your consumers last year may be their biggest gripe today. 
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Not So Vital Anymore? Vital Proteins' Packaging Pains
Shopper Insights
3
mins read
Chutes & Ladders: The Slippery Slope of Board Game Ratings
Shopper Insights
3
mins read
Chutes & Ladders: The Slippery Slope of Board Game Ratings
Long-time board game manufacturers Hasbro and Pressman are celebrating their centennial birthdays, but the game creators may have to stop the celebrations there as both companies are seeing sharp declines in customer ratings. Find out why.
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Chutes & Ladders: The Slippery Slope of Board Game Ratings
Feedback Analysis
5
mins read
What is Customer Review Scraping and Why CPG Brands Are All Doing It
Feedback Analysis
5
mins read
What is Customer Review Scraping and Why CPG Brands Are All Doing It
What is product review scraping and how exactly does it work? Review scraping is the process of extracting customer review data and turning it into a useful source of information for eCommerce brands. Read more.
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What is Customer Review Scraping and Why CPG Brands Are All Doing It
eCommerce
8
mins read
What To Do About Bad Amazon Reviews: Turning One-Star Reviews into Winning eCommerce Strategies
eCommerce
8
mins read
What To Do About Bad Amazon Reviews: Turning One-Star Reviews into Winning eCommerce Strategies
Learn CPG brands can turn bad Amazon reviews into champions for growth and improvement. How to turn one-star reviews into winning eCommerce strategies. Read more.
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What To Do About Bad Amazon Reviews: Turning One-Star Reviews into Winning eCommerce Strategies
Shopper Insights
2
mins read
Blowin' Away the Competition: Revlon's Review Reign
Shopper Insights
2
mins read
Blowin' Away the Competition: Revlon's Review Reign
The crowded hair styling tools category of dryers, irons, and wands spans everything from upmarket offerings from T3 and Dyson to mass-market offerings from Conair and Remington. However, no brand has more clearly dominated the consumer conversation over the last 5 years than Revlon,
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Blowin' Away the Competition: Revlon's Review Reign
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